A marketer’s cheat sheet to social media’s most clickable words

A marketer’s cheat sheet to social media’s most clickable words

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The fact that call-to-action works in social media just like it does in regular marketing is not exactly news, nor should it be surprising to anyone. Call-to-action in marketing is essential, whether it’s within an infomercial, a landing page or your Facebook status introducing a new product. If you want people to do something, you have to tell them to do it. Pretty simple concept. However, there are ways those calls to action can be written so that they are more effective. Essentially, if you use the magic words, you will probably end up with a higher success rate from your audience.

So what are these magic “click-me” words?

Thanks to studies which were conducted by writer Dan Zarrella and Socially Stacked, we have at least some idea what words work to encourage an action or response from your audience or target market.

Words That Work

Facebook Keywords

By looking at Zarrella’s chart, you can see that the following words produce better results with the call-to-action in the content:

  • Like
  • Comment
  • Share

social words graphs
Now, while those words have been found to be highly clickable, the rest of your content is still going to matter. So what kind of content does the best on Facebook? Many study results show that photos far surpass other types of content as far as rates of click-throughs, shares, likes and comments go, but that may not always be the case.

For example, unless a photo is self-explanatory, it will get less response from your audience. However, this doesn’t mean that text cannot accompany a photo you post, contrary to what many, many sources say. Some studies have also shown that for brand names, often simple status posts of 80 characters or less get show more engagement.

So what does it mean?

It depends upon your business and your audience. For large brand names, simple status posts may work better because of their influence, or perhaps because it feels more personal. For small businesses, photos may get better engagement because they provide a little entertainment or information. The important thing is to test and measure results with the types of content you use and the engagement they receive. But regardless of the content you post, asking your audience to “like,” “comment” or “share” works better than not asking.

Additionally, Facebook posts that have or do one of these following things are shared much more than those that do not.

Twitter Keywords

The list of “click-me” words for Twitter is considerably longer, only because a few sources who apparently purchased the entire book were awesome enough to let us in on more than three or four of them – thanks, guys.

It should be clarified that the following words are not necessarily words that are most clicked on, but words that were used in Tweets with the most Retweets. There is a difference, although it would be safe to assume that many of these words may be good to use as click-throughs in your Tweets.


Chances are, if something received a very good response as a Tweet or a Facebook post, it will do well as something you expand upon in a blog. This strategy has been tried and proven by several social media experts as well as business executives. If you tweet about a particular topic, post an idea you have or even information you have gleaned yourself, watch to see the kinds of responses you get for tweets and posts you have a good feeling about. If they engage your social media audience, they will engage your blog readers.

Again asking your readers to comment and share will always work better than a blog that says nothing. A few more things that tend to work well as far as blog titles and content:

Numbers – the bigger the number, the more interest it will have. For example, if you give financial advice: “20 ways to save money“. If you do PR for Vista College Online, something like: “50 college classes you can take for free”.

Information – Tell your readers how to do something – the more useful it is, the more readers it will attract.

Word List for Blog Titles

  • Surprising
  • Critical
  • Smart
  • Hack (hacking, hackers)
  • Huge, big
  • History
  • Science

In general, words of action work well for all the above types of social media. Use less nouns, more verbs and provide information or content that informs, provides value, is newsworthy, inspires, or amuses your audience. Words in and of themselves will not work miracles, so be sure that the rest of your content is worthwhile.

Photo credit: ePublicist via photopin cc

Courtney Gordner is a blogger/journalist who loves to write. While she enjoys writing about a variety of topics, internet marketing and social media are her favorites. You can read more from her on her blog, Talk Viral or connect with her on Twitter, @CourtGordner, Pinterest and Google+.