The fact that call-to-action works in social media just like it does in regular marketing is not exactly news, nor should it be surprising to anyone. Call-to-action in marketing is essential, whether it’s within an infomercial, a landing page or your Facebook status introducing a new product. If you want people to do something, you have to tell them to do it. Pretty simple concept. However, there are ways those calls to action can be written so that they are more effective. Essentially, if you use the magic words, you will probably end up with a higher success rate from your audience.
So what are these magic “click-me” words?
Thanks to studies which were conducted by writer Dan Zarrella and Socially Stacked, we have at least some idea what words work to encourage an action or response from your audience or target market.
Words That Work
By looking at Zarrella’s chart, you can see that the following words produce better results with the call-to-action in the content:
For example, unless a photo is self-explanatory, it will get less response from your audience. However, this doesn’t mean that text cannot accompany a photo you post, contrary to what many, many sources say. Some studies have also shown that for brand names, often simple status posts of 80 characters or less get show more engagement.
So what does it mean?
It depends upon your business and your audience. For large brand names, simple status posts may work better because of their influence, or perhaps because it feels more personal. For small businesses, photos may get better engagement because they provide a little entertainment or information. The important thing is to test and measure results with the types of content you use and the engagement they receive. But regardless of the content you post, asking your audience to “like,” “comment” or “share” works better than not asking.
Additionally, Facebook posts that have or do one of these following things are shared much more than those that do not.
The list of “click-me” words for Twitter is considerably longer, only because a few sources who apparently purchased the entire book were awesome enough to let us in on more than three or four of them – thanks, guys.
Chances are, if something received a very good response as a Tweet or a Facebook post, it will do well as something you expand upon in a blog. This strategy has been tried and proven by several social media experts as well as business executives. If you tweet about a particular topic, post an idea you have or even information you have gleaned yourself, watch to see the kinds of responses you get for tweets and posts you have a good feeling about. If they engage your social media audience, they will engage your blog readers.
Again asking your readers to comment and share will always work better than a blog that says nothing. A few more things that tend to work well as far as blog titles and content:
Numbers – the bigger the number, the more interest it will have. For example, if you give financial advice: “20 ways to save money“. If you do PR for Vista College Online, something like: “50 college classes you can take for free”.
Information – Tell your readers how to do something – the more useful it is, the more readers it will attract.
Word List for Blog Titles
- Hack (hacking, hackers)
- Huge, big
In general, words of action work well for all the above types of social media. Use less nouns, more verbs and provide information or content that informs, provides value, is newsworthy, inspires, or amuses your audience. Words in and of themselves will not work miracles, so be sure that the rest of your content is worthwhile.