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Advertising on Technorati

Welcome to the World Live Web

Technorati is the world’s busiest doorway to the global blogosphere and the explosion of citizen media on the Web, which includes blogs, videos, vlogs, podcasts, photos, games and more. With more than 16 million visitors (and growing) every month – and a blogosphere that doubles about every six months – Technorati is the best place to reach those who publish to the Web and those who have to be “in the know.”

People are Talking

Advertising and sponsorship on Technorati is the most strategic way to get your message in front of bloggers and other publishers who are constantly on the lookout for the next great thing and their legions of followers who want to know what’s hot on the Web – right now.

Bloggers are first among citizen publishers and the creators of the World Live Web – independent, tuned in to the zeitgeist, and inclined to constantly spark new conversations. Technorati is the largest indexer of blogs worldwide – we track more than 65 million currently – and enjoys a unique relationship with these 21st century publishers.

By engaging bloggers and other citizen publishers with your advertising on Technorati, you go beyond merely “buying clicks” or “serving impressions”: you create the conditions for the viral distribution of your key messages from the pages of Technorati to bloggers; from bloggers to other citizen publishers; from citizens to professional press; and from all these sources to your customers.

Bottom line: Technorati is the one place where your advertising works hard for you in ways never imagined before.

People "In the Know" Know Technorati

Highlights of a Campaign with Technorati

• Your sponsorship will reach a core audience of active, influential bloggers, other citizen publishers and their fans
• Compared to the average Internet user, bloggers and their readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections
• Bloggers and their readers also visit nearly twice as many Web pages as the Internet average, and they are much more likely to shop online
• Technorati campaigns reach consumers at critical moments of product research as they seek out the opinions of their peers on the Web
• Technorati offers a unique marketing opportunity: influencing influencers.

Placement Opportunities

Extend the Value of Your Campaigns

Technorati offers a variety of ways to get your message in front of influential bloggers and other citizen publishers and their active, engaged readers.

Three High-Value Approaches

Technorati offers both heavily trafficked and highly targeted inventory with prominent display advertising units that can literally place your messages at the center of a global conversation. A growing number of pages offer two separate display ad units that, when combined, make it possible for your brand to quite literally “own” a particular topic or point of discussion. The options available to you come in three generous IAB-standard display ad dimensions:

• 728 x 90
• 300 x 250
• 160 x 600

Campaigns may be delivered "Run of Site" or against a set of targeted keywords.

Insertion Deadlines

Technorati requires all creative to be submitted a minimum of 48 hours prior campaign start date. A standard insertion order must be completed and fully executed prior to scheduling a start date for a campaign.

Contact a Technorati Advertising Executive today to get information on pricing and immediate campaign placement. You can also ask about Technorati’s Syndication Services, which help marketers create unique destinations on your own domains that build community and spark further conversation about the issues you care about