Home Archive Social Brands and Influencers Amazon’s Tac Anderson on Social Media, Problem Solving, Customer Experience

Amazon’s Tac Anderson on Social Media, Problem Solving, Customer Experience

Today on Social Brands and Influencers, our guest is Amazon Customer Experience Strategist Tac Anderson. He is also a Strategic Adviser for GoMango.

Tac is an anthropologically trained communications theorist with a track record of predicting the future and helping companies forge their path forward. He says he likes to only work on interesting, hard problems.

Here is a list of some of the questions we asked Tac, so be sure to listen to the interview to hear his answers.

  • You’re a Social Scientist, Digital Phenomenologist and Aspiring Polymath! How did you first get your start in social media?
  • From 2001 – 2004 Tac owned a skateboard shop in Las Vegas. How did he get from there to where he is at now?
  • You’ve been involved in the world of social for a while, what social media trends have you noticed?
  • What are three tools or resources that you couldn’t live without?
  • How do you identify brand advocates? And what do you do to nurture influencers or advocates online?
  • What are ways customer expectations have changed because of how accessible brands are now via social media?
  • Tell us about how you think social media can help brands achieve their marketing goals today and where do you think social media is headed in the future.
  • A lot of people want to know, how do you measure social media effectively? What does social media success look like?
  • Tell me about the most effective social media marketing campaign you have been involved in? How was it effective? Metrics, exposure, links?
  • In what ways would you suggest using social media to help drive sales and/or convert leads for our brand/company/product?
  • You have experience with social strategy on a global scale. Are there different principles to adhere to when doing social media internationally?
  • Can you provide an example of a successful campaign you’ve launched in the past?
  • Can you provide an example of an unsuccessful campaign and what you learned from it?
  • How should a social team be structured for a large organization?
  • What are your thoughts on paid social media?
  • What are trends you’ve seen in how brands are engaging with customers with new channels to communicate in real-time with them?
  • How has customer engagement changed with the rise of mobile usage? Has it changed?
  • Digital Phenomenologist – I’ve never heard that phrase used to describe someone, I like it! What’s the story behind it?
  • Aspiring polymath – what kinds of subjects are you interested in exploring and adding to your expertise?
  • what it’s like working for a brand vs. agency? And how have attitudes towards social media changed since your days at HP, given your experience working for a global agency?
  • From Skateshops to MySpace to HP to Amazon… What does your day look like as a Customer Experience Strategist?

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Travis Wright is a Digital Disrupter, Interactive Awesomeizer, Technology Blogger, Stand-up Comic & Marketing Consultant. As a journalism major in college and sports editor on his high school newspaper staff, he has always loved writing and sharing resources, "strategery", opinions & random hilarity along with the occasional sport or political rant. Follow him on Twitter: @teedubya or connect with him on Linkedin: Travis Wright.