Ann Handley of MarketingProfs Discusses How to Create Killer Content

Ann Handley of MarketingProfs Discusses How to Create Killer Content

SBI_twOur guest on this round of Social Brands and Influencers is Ann Handley.

Since 2002, she’s been the Chief Content Officer of MarketingProfs, a training and education company. She’s co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012. Translated into nine languages, including Turkish, Chinese, Korean, Italian, Portugeuse.)

She’s a monthly columnist at Entrepreneur magazine, and the co-founder of ClickZ, which was one of the first sources of interactive marketing news and commentary.

Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. She currently has close to 200,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com.

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.

Here is a list of questions we asked Ann; be sure to listen to the interview to hear her answers:

  • Everyone talks about content content content … and you’re pretty much the Queen of content. How do you manage to produce so much content, seemingly to be EVERYwhere? (entraprenuer magazine, linkedin, american express open forum, huffpo, mktgprofs, your own site.)
  • You tweet links from a wide range of content, how do you curate contnet to read?
  • How can companies break down silos and start creating content together more effectively?
  • We last talked with Joe Pulizzi – he said you liked to talk about re-purposing content as “re-imagining” content. Tell us more about that.
  • What types of content mediums have you seem to be the most successful? Are certain mediums most successful in specific situations or in specific stages of the buying cycle?
  • how are Native Content Ads changing Advertorial processes/policies?
  • For mobile content, what are your thoughts of native content vs mobile apps?
  • How have you seen the rise of mobile affect content strategy?
  • For mobile, what are your thoughts about mobile friendly vs mobile apps?
  • What is the winning differenence between winning content and boring content?
  • If a marketer laid out all the channels they could distribute content, it would be overwhelming, how do you line up content with channel? Plus theres a new social channel/community every week, do you include that in your content distribution also?
  • What are key differences between B2C and B2C content creation? Are there any?
  • How can marketers put together a framework for data-driven content creation?
  • What are the most common roadblocks marketers face to execute a content strategy?
  • From an educational POV, what do you see as the #1 low hanging fruit issue that many companies make?
  • How can brands manage community generated content?
  • What are some of the content marketing trends that your noticing for 2014?
  • So what I’ve I’m not Ann Handley, how do I generate consistently create great content and exposure? How do I get my stuff seen?
  • What are a few tips for marketers to become better writers?
  • You posted an interesting tweet yesterday, showcasing the first tweets of 16 top B2B brands… What was YOUR first tweet?
  • Any tips for a marketer with writers block? How do they break through?
  • What are three tools or resources that you couldn’t live without?
Travis Wright is a Digital Disrupter, Interactive Awesomeizer, Technology Blogger, Stand-up Comic & Marketing Consultant. As a journalism major in college and sports editor on his high school newspaper staff, he has always loved writing and sharing resources, "strategery", opinions & random hilarity along with the occasional sport or political rant. Follow him on Twitter: @teedubya or connect with him on Linkedin: Travis Wright.