AOL buys Adap.tv, Google Maps rolls out ads on the service, unauthorized ads fill YouTube pages, there are some great benefits to consumers’ interactions with brands on social media, and are companies still seeing gains from their activities on Facebook? Here are a few highlights from some of the industry news we came across this week …
- 90% Of Customers Will Recommend Brands After Social Media Interactions (Business Insider) – Brand managers, do you want consumers to recommend your company or products? Then you’d better get them to engage with you on social media. In fact, just getting them to see your content may be enough. Business Insider published findings from a study that showed how consumers were more inclined to purchase from a brand after being exposed to their social media.
- AOL Targets Programmatic Video Advertising With Adap.tv Acquisition (Clickz) – The purchase of Adap.tv by AOL has given the media giant quite a step forward in the video side of brand-to-consumer advertising. AOL CEO Tim Armtrong told Clickz that the purchase makes AOL the “second largest player in video and more importantly the leader in programmatic video.” Clickz reports that Adap.tv, which has seen revenue doubled in each of the past three years, will continue to operate as an independent but as a member of the AOL On Network.
- YouTube Hijacked by Notorious Adware Company (Adweek) – YouTube was host to a few more banner ads than normal, but it certainly wasn’t on purpose. It all started with users trying to download YouTube videos, says Adweek, and it ended up with those users seeing unauthorized ads on one of the most popular services on the web. Read the article to find out who’s to blame, how it works and if you could have been seeing those bogus ads.
- Google Maps Rolls Out New Ads (MediaPost) – Users of Google Maps will start to see ads as they navigate, but it’s not as invasive as it sounds. Ads will be directly related to user searches, and will offer features such as click-to-call and getting directions.
- Retail Brands Face Facebook Publishing Fatigue (Ad Exchanger) – Don’t let the headline fool you; brands are still seeing great benefit from posting on Facebook. It’s just that the posts have to be done in a certain way. Ad Exchanger reports that retailers who post better and more targeted content are seeing gains while brands that simply opt for quantity are the ones seeing little results.