Advertising articles published in April 2012

1. April 30, 2012
   
   Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess
   Couponing isn't just for grandmothers and the Sunday paper anymore. In fact, the latest technologies are much more transparent, easier to use, and even "cool."
   in Advertising
2. Hype Reaches New Heights
   Simmer down on "spin," unless your customers can share in the celebration.
   in Advertising
3. April 11, 2012
   
   Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media
   The goal for Martini Media, is to help brands understand the value finding the consumers that will advocate them most, and to do so using niche properties.
   in Advertising
4. April 9, 2012
   
   When Gaming Meets the Real World -– Interview with Antonio Tomarchio, CEO of Beintoo
   When you begin to merge digital activity with real life rewards, is when you’ve entered a whole new realm of gamification
   in Advertising
5. April 6, 2012
   
   What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO
   Now that the dust has settled, what exactly does this new Samsung-OpenX mobile ad market mean to us?
   in Advertising
6. April 5, 2012
   
   Social Loyalty Disruption - Interview with Tuhin Roy, Co-founder of Fanzy
   At 15,000 current brands and a price-point the opens this technology to the masses, Fanzy is reshaping social loyalty and engagement.
   in Advertising
7. Proximity-Based Mobile Advertising - Interview with iSign CEO, Alex Romanov
   Attract, transact, and measure with iSign's proximity-based mobile content solution.
   in Advertising
8. April 1, 2012
   
   Advertising That Gives Back (Literally) - Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads
   PlanetUp Ads is a company dedicated to using the web as a channel to fueling the world’s green movement.
   in Advertising