Advertising articles published in April 2012
Browse published articles by month:
April 30, 2012
Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess
Couponing isn't just for grandmothers and the Sunday paper anymore. In fact, the latest technologies are much more transparent, easier to use, and even "cool."
Hype Reaches New Heights
Simmer down on "spin," unless your customers can share in the celebration.
April 11, 2012
Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media
The goal for Martini Media, is to help brands understand the value finding the consumers that will advocate them most, and to do so using niche properties.
April 9, 2012
When Gaming Meets the Real World -– Interview with Antonio Tomarchio, CEO of Beintoo
When you begin to merge digital activity with real life rewards, is when you’ve entered a whole new realm of gamification
April 6, 2012
What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO
Now that the dust has settled, what exactly does this new Samsung-OpenX mobile ad market mean to us?
April 5, 2012
Social Loyalty Disruption - Interview with Tuhin Roy, Co-founder of Fanzy
At 15,000 current brands and a price-point the opens this technology to the masses, Fanzy is reshaping social loyalty and engagement.
Proximity-Based Mobile Advertising - Interview with iSign CEO, Alex Romanov
Attract, transact, and measure with iSign's proximity-based mobile content solution.
April 1, 2012
Advertising That Gives Back (Literally) - Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads
PlanetUp Ads is a company dedicated to using the web as a channel to fueling the world’s green movement.