All articles published in February 2014
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February 27, 2014
The history of content marketing [Infographic]
The evolution of content marketing can be best understood with this fantastic illustration from the folks at Curata
Samsung and Sleep Genius help you use fewer 'sick' days
Monitoring everything from calorie intake, fitness activity, sleep, activity and patterns of blood pressure, new technology helps treat the underlying symptoms and problems to help give consumers a better night's sleep.in Android
February 26, 2014
Come back! Retargeting bounced traffic to drive sales
Retargeting technologies are developing every day, and more and more companies are using retargeting to stop bounced traffic from disappearing forever.
3 reasons you need to be crowdsourcing your business lead generation
Smart brands are inviting customers, employees and 3rd party influencers to become part of a community that drives leads.
February 24, 2014
6 Snapchat marketing tips and tricks you gotta' know
The best tips to help start your Snapchat social media marketing off on the right foot.
How to make Tumblr's 5.5 billion monthly page views work for your business
The social media platform and blogging tool that's home to the blogs of over 132 million people and business worldwide.
February 20, 2014
3 marketing tactics worth A/B testing
Three marketing tactics for which A/B testing is strategic and can lead to greatly increased ROI.
GDC Preview: Fright Fight online multiplayer game is scary fun
Laughter (and maybe friendly curses) will arise once you download this game so I recommend groups to get this so you can start your mini tournaments.in Gaming
WhatsApp's blog: The telling diary of a 16 billion dollar startup
You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be.
February 19, 2014
Find out how other publishers are building their loyal audiences
A new collaborative industry research platform drops the cost of detailed market research to zero and make the lives of online publishers much, much easier.
Can you go from brick and mortar to exclusively online? Yes you can.
ISAORA launches spring collection exclusively online
February 17, 2014
Technorati #Mobile Chat: Broadcast to any web-enabled screen
Share content from one device to another without all the hassle. Technorati mobile podcast.
February 16, 2014
203% growth in social, only 31% in publisher-based mobile apps in 2013
The latest mobile industry statistics; infographic and references.
February 14, 2014
Expert interview: How do you effectively measure social media?
Our guest on this round of Social Brands and Influencers is Jon Ferrara, who has been recognized for pioneering innovation in the customer management category.
How bloggers can monetize their existing video content
Technorati contributor Murray Newlands had the chance to interview Michael Cole from Coull, a video content monetization network.
February 13, 2014
Online shopping is an affiliate powerhouse
Enrollments in many online shopping malls have increased
February 12, 2014
Ad Expert: 36% of ad traffic from bots, and threatening industry
This line from the keynote address of Ziff Davis CEO Vivek Shah at the Interactive Advertising Bureau‘s annual leadership conference this week is quite telling: “We have taken a perfect product and, by our own actions, made it imperfect.”
February 11, 2014
10 simplified content marketing ideas to generate real results
Here are 10 easy-to-follow ideas that can immediately make your content more readable, getting you results right away.
Technorati Interview: Turning your niche content site into a money maker
Rob Merlino gives his definition of “good content,” as well as some advice on what Google is looking for and how to take advantage of it.
February 10, 2014
What website publishers can learn from WhitePages' responsive design
For WhitePages, going with responsive design has created a better user experience for 50 MM monthly, but has also increased revenue across platforms, as well.
February 9, 2014
Review: LiveTheLook, the fashion website men wish they had
The next step in curated shopping: artificial intelligence delivers a highly personalized experience.
February 8, 2014
The entire mobile landscape in a single infographic
This virtual compendium of meaningful industry measures can be a useful reference when your CEO needs a reminder as to why you're buying mobie social media ads.
Technorati #Mobile Chat: From near bankruptcy, to top performer
What do you do when you realize that your business will be out of cash in six months?
February 7, 2014
3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit
Shawn Elledge and team put on a well run, highly focused summit on integrated marketing in several cities around the country. Get to one if you can. Come prepared to learn.
What Google's mobile, “always on” digital world means to publishers
Google may well have seeded the future direction of the industry in a way that only a few of us have foreseenin Android
February 6, 2014
Transform your online review portals into revenue-making tools
4 essentials for publishers to transform your online review portals, into revenue-making tools
February 5, 2014
Is your website mobile friendly?
If you really want to compete, you’ve got to get your website up to code. Here are 4 tips to keep your website mobile friendly.
February 4, 2014
Study: Women's lifestyle bloggers and visual bookmarking help SMBs yield organic growth
The playing field is level. It doesn't matter what size your business is or how large the marketing department is, everyone has an equal shot at reaching the consumers.
February 3, 2014
How old brands can use social media to reach the cool kids
4 essential old brand must-dos to use social media to reach the cool kids.
Super Bowl ads play-by-play: the grins and groans
Super Bowl 48 advertising. Some made us grin. Some made us groan. A rundown.
The Super Bowl was a blowout, the social media buzz wasn't [Infographic]
While the game itself was a blowout, and a let down for many, the social media flurry around the Super Bowl, was not.
February 1, 2014
Study: Redesigning bad websites and SEO, highest priority for Canadians, eh
Canadian Marketers Outlook for 2014. Survey says: Upgrading their business websites is an imperative for 90% of respondents.
Facebook’s Website Custom Audiences: High hopes or heavy hype?
Facebook’s Website Custom Audiences allow you to incorporate your site’s traffic with your Facebook strategy, and this Technorati writer says it's gonna' be big.
Austin, Texas: SEO city, ya’ll!
While many new companies are focusing on the development of new business, Austin SEO startups are finding new opportunities to assist and measure the impact of their online presence.