Reactions to story from The New York Times
Tasting the Future of Starbucks Coffee From a New Machine
http://www.nytimes.com/ 2008/ 03/ 26/ dining/ 26starbucks.html
As part of an effort to concentrate on making better coffee, Starbucks has bought a company that makes $11,000 machines that brew one cup at a time.
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http://dissociatedpress.com/2008/07/clover-coffee-machine-fo...
Clover Coffee Machine: For 11 Grand IT Should Wipe ME July 22nd, 2008 In spite of the meticulous engineering, net-connectivity, and overall coolness factor, there is NO WAY I would buy an eleven-thousand-dollar coffee maker that requires me to use a wire whisk and wipe the machine top as part of brewing my cup of coffee. For $11,000.00, it should whisk and wipe ME. Apparently Starbucks doesn’t feel the same way. Never mind the machine, they bought the company. Can it help them as they go down in flames? Do we care? Learn more about the Clover Coffee machine in this YouTube video, in which Le Gourmet TV stops by the Clover Coffee Company in Seattle.
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Starbucks plant 600 Läden zu schließen
http://dole777.wordpress.com/2008/07/04/starbucks-plant-600-...laut BusinessFirst wird Starbucks 600 Läden schließen und damit 12.000 Leute entlassen müssen. Soweit “nur” im US Markt, aber ich bin mal gespannt wie sich der Trend global auswirken wird, bei ca. 16.000 Läden weltweit. Es gibt aber seitens Starbucks schon Bemühungen eine Kehrtwende herbei zu schaffen. Meiner Meinung nach hat Starbucks mit dem Kaffee-Lounge-Konzept ins schwarze getroffen, aber die Qualität der Bohne stimmt nicht unbedingt oder ist zumindest nicht jemands Geschmack. Es gibt neue und bessere Cafés, die qualitativ hochwertigere Ware anbietet. Zudem hat die große Konkurrenz (McD. und Dunkin`Donut) auch nicht geschlafen. Man wird sehen müssen, wohin die Reise von Starbucks geht. Aber nach dem Erwerb von Clover, geht es wohl eindeutig in Richtung Qualität. Ich bin gespannt.
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T-Mo Sues Starbucks Over Free Wi-Fi Plan
http://lawprofessors.typepad.com/contractsprof_blog/2008/06/...In light of slumping profits, it is no secret that Starbucks is looking to restore its image to the humble coffeehouse of Seattle in 1971. That is, it has undertaken "initiatives intended to restore an authentic coffeehouse experience to the...
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The Boobs are Back
http://www.stlbites.com/2008/04/09/the-boobs-are-back/They shut stores down to discuss quality and renew “focus on espresso standards.” They bought the Clover prompting coffeegeeks to shudder and Stumptown to pull them from their stores. And starting yesterday the original topless logo has returned to signal Starbucks commitment to quality along with their new Pike Place Roast which Howard Schultz says “is truly one of the best coffees we have offered our customers in our 37-year history and it will reinvent brewed coffee.” They have also migrated to “30-minute hold times for brewed coffee” and with a renewed focus on quality say that The Pike Place blend is both “Fresh” and “Hand-Scooped.” With all the bags on display in the shop I went to having roasted dates of 3/24 though, it was already two weeks old the minute it arrived. So take note when you go to buy that next bag of coffee that while local roasters like Goshen, Kaldi’s and Northwest may not have topless logos, they do have fresh roasted coffee that was hand-scooped all along. Do you think they’ll have to change all those green signs to brown now? Post from: stlbites.com The Boobs are Back Tags: Goshen Coffee, Kaldi's Coffee, Northwest Coffee, Starbucks
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Starbucks estrena máquina de café
http://curiosidadesgastronomicas.com/?p=637Así es, leyendo el New York Times, los de Starbucks, con tal de atraer más gente a sus establecimientos en los Estados Unidos, han decidido hacer una inversión considerable para ofrecer café de una máquina llamada “Clover coffee brewer”. De hecho compró la compañía que fabrica dichas máquinas, la “Coffee Equipment Company of Seattle”… interesante porque Starbucks también es originaria de Seattle… Esta máquina, sólo produce 1 café a la vez, pero al parecer lo hace más eficientemente que las máquinas de expresso que manejan, y claro con mayor calidad. Cada una de estas máquinas cuesta 11 mil dólares… y de hecho muchas cafeterías que no son de cadena las utilizan para resaltar entre las que sí lo son… y se están quejando de que Starbucks les está jugando chueco… y con razón! Por lo pronto sólo en 3 Starbucks de Boston y 3 en Seattle tienen esta máquina… todavía no se sabe si se mandarán a cada una de las 16 mil sucursales que tienen alrededor del planeta. Si quieren leer más al respecto, entren a esta página, pero aclaro que está en inglés y se requiere suscripción al NYT (que es gratuita).
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3 Starbucks testing the Clover
http://www.myballard.com/2008/04/01/3-starbucks-testing-the-...That was fast. The ink is barely dry on Starbuck’s agreement to acquire Ballard’s Coffee Equipment Co., and now three $11,000 Clover machines are in testing in Seattle Starbucks stores (locations not revealed). Meanwhile, Portland-based Stumptown Coffee has decided to drop the Clover in protest. You have to wonder how Starbucks’ plans to distribute the Clover far and wide impact the “little guys” who shelled out the investment for the Clover, including Ballard’s brand new Aster Coffee Lounge, which has/had the only Clover in the neighborhood. (By the way, Aster is holding a grand opening this Friday from 6-9 p.m.) Meanwhile, Starbucks is getting lots of praise for its acquisition of the Coffee Equipment Company: this Business Week story is called, “Starbucks on the Comeback Trail with Clover.”
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Will a Ballard company save Starbucks?
http://blogs.king5.com/citizenrain/2008/03/will_a_ballard_co...Earlier this month, Starbucks acquired the Coffee Equipment Company in Ballard, the inventor of the "Clover" single-cup coffee maker. Now the Clover is in six Starbucks cafes (three in Seattle and three in Boston), and the early press is glowing. "It brews one of the tastiest cups of coffee this side of the moon," writes Business Week in an article with the title, "Starbucks on the comeback trail with Clover." The NY Times tried it, too, calling the Clover a hit but scolding Starbucks for using over-roasted beans.
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