Reactions to story from The New York Times

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  Canoe Ventures' First 'Smart Channel.' Yeah, We Missed it Too.

  http://blog.wired.com/business/2008/08/canoe-ventures.html
  95 days ago in Epicenter - Wired Blogs · Authority: 1,968

  The cable industry has quietly released its first response to targeted content on the internet. From the looks of audience numbers, it appears nobody noticed. That's probably a good thing, because it's not nearly ready for prime time. Taking a cue from
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  Bad Idea: Cablers Launch Baffling New Channel To "Prove" They Can Do Targeted TV Advertising

  http://www.alleyinsider.com/2008/8/bad-idea-cablers-launch-b...
  95 days ago in Silicon Alley Insider · Authority: 5,299

  From the looks of it, Canoe Ventures, cable's grand plan to make a Web-like TV advertising offering, doesn't yet have both paddles in the water. The NYT points out that the cable operators involved, Comcast (CMCSA), Time Warner Cable (TWC), Cox,
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  On-Demand Election TV Hopes to Catch Up with Internet Popularity

  http://www.jossip.com/on-demand-election-tv-hopes-to-catch-u...
  95 days ago in Jossip - The gossip's gossip sheet - Insider media and celebrity industry gossip · Authority: 919

  Watching on-demand television, the view-when-you-want channels offered by Comcast and other digital TV providers, is one of the best things about having to spend a weekend at your parents house without Internet access. While more and more young adults
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  BROADCAST/CABLE

  http://dailymarauder.com/2008/08/29/broadcastcable-298/
  95 days ago in Daily Marauder · Authority: 264

  BROADCAST/CABLE Average viewer results from the third night of the Democratic National Convention per Nielsen and as reported by TV Week during the 10p hour, which featured a speech by Democratic Vice Presidential nominee Joe Biden, had NBC first at 5.46 million, followed closely by CNN at 5.38 million, CBS 3.54 million, ABC 3.48 million, FOX News just a little under 2.70 million and MSNBC at 2.27 million. Also per Nielsen, the combined total viewer number during 10p from eight networks offering live coverage: ABC, CBS, NBC, CNN, Fox News, MSNBC, BET and TV One declined from Tuesday night’s number to 24.0 million. The combined total among A18-49 viewers also decreased slightly to nearly 8.2 million. (Cynopsis 8/29) Six of the country’s top cable TV providers that are involved with the industry’s Canoe Ventures have banded together to offer a new channel called Elections ‘08 On Demand, a service that allows viewers to select a variety of political content whenever they want it. The new channel, available in about 32 million homes, was developed by Comcast, Time Warner Cable, Cablevision, Charter Communications, Cox Communications and Bright House Networks and represents Canoe Ventures’ first TV product. The New York Times (8/28) HBO debuts the U.S. version of Little Britain USA on September 28 at 1030p, following new episodes of the comedy Entourage. Little Britain USA, with six episodes, is written by Matt Lucas and David Walliams, who starred in the UK/Australia edition and will continue to portray a variety of characters, some new and some from the original version, in all-new sketches. (Cynopsis 8/29) Click the image below for a trailer of the new series. Bravo’s finale of Shear Genius on Wednesday at 10p delivered 1.64 million A18-49 viewers as well as 2.54 million total viewers. (Cynopsis 8/29) The European Commission has approved The Weather Channel and Weather.com sale to NBC Universal and its partners for $3.5 billion. More Landmark companies likely will be spun off as part of the transaction, according to the commission. CNNMoney.com/Dow Jones Newswires (8/28) , The Hollywood Reporter (8/28) Nielsen projects TV households will increase 1.5% in the 2008-09 season, growing most in ethnic and over-55 homes, according to this report. Asian TV households are expected to grow the most: a rise of 4.4%, to 4.7 million. Mediaweek (8/28) [IMG Reblog this post [with Zemanta]]
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  First Results of Canoe Ventures Promo Muscle Still Puny; More About Working Together

  http://www.paidcontent.org/entry/419-first-results-of-canoe-...
  96 days ago in paidContent.org · Authority: 1,738

  First Results of Canoe Ventures Promo Muscle Still Puny; More About Working Together By Rafat Ali - Thu 28 Aug 2008 08:24 PM PST The new cable comanies-backed ad targeting company Canoe Ventures has been trying to push its first project, Elections ’08 On Demand, as the new-ish TV channel which lets people watch videos about elections, but this NYT story points out that the channel hasn’t caught on among viewers or even advertisers. To be fair, this channel was not conceived by Canoe, which is an advertising JV with the idea to make ad buying across cable networks easier, but it has been trying to promote this channel across its constituent networks: Time Warner (NYSE: TWX) Cable, Comcast (NSDQ: CMCSA), Cablevision (NYSE: CVC) Systems, Charter Communications (NSDQ: CHTR), Cox Communications and Bright House Networks. These cable companies pledged to run at least 100 spots a week promoting it. The channel is available in 32 million households, and for now is only offering about eight hours of programming. But it is tough to find: on Time Warner, for example, it is Channel 1279; on Cablevision, Channel 500. Though “Elections ‘08” has been available since January, only 500,000 segments have been viewed on all cable channels. Neither traffic nor ads on the election channel has been particularly strong...Obama is the first major candidate to buy time on it, but only in 15 states, the story points out..besides that only a handful of local politicians—and the Texas billionaire T. Boone Pickens, who is promoting wind energy—have bought ad time. But, the cable companies say, this at least shows how they can work together. “What we’ve accomplished with ‘Elections ‘08’ may not feel and sound like a huge success story to the layperson, but behind the curtain, we’ve laid the foundation for the cable operators working together in an unprecedented manner,” said David Porter, VP for marketing and new media at the Cox Media division of Cox Communications. That and the fact that there is no dearth of political coverage of TV and online, in all possible platforms and formats. Not necessarily the best sector to start this ambitious venture with.... ‘Canoe Ventures’ Unveiled; Aegis’ Verklin To Head New Cable Ad Targeting Unit @ NCTA: All In The Same Canoe But Can They Row Together? Industry Moves: Verklin To Step Down As CEO of Aegis Media Americas; May Head Project Canoe: Report Google TV Ads: Opening The Floodgates, Hoping For A Torrent (And Help From Comcast’s Project Canoe) Six Cable Cos Forming Joint Company For Targeted Ads Across Networks; More Details Comcast: Up To $70 Million To Be Spent On Interactive Ad Platform Posted in: Media, TV, Cable & Telecom Tags: canoe ventures Social Web E-mail del.icio.us Digg Furl Netscape Yahoo! My Web Technorati Google Bookmarks Newsvine BlinkList reddit Blogmarks ma.gnolia Windows Live Tailrank Mister Wong StumbleUpon

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