Reactions to story from http://fool.com
Ford's Saying Tata to Jag and Rover
http://www.fool.com/ investing/ international/ 2008/ 03/ 27/ fords-saying-tata-to-jag-...
Ford will trim a pair of British brands as it tries to survive.
Reactions / posts that link to this article
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Ford sells off premium brands
http://www.bloggingstocks.com/2008/03/27/ford-sells-off-prem...Ford sells off premium brands Posted Mar 27th 2008 5:47PM by Bruce Watson Filed under: Ford Motor (F) Reading the newspaper, there are times when I wonder if certain companies are actually trying to fail. Recently, the Ford Motor Company (NYSE: F)
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Ford sells off premium brands
http://moneynews2u.com/2008/03/27/ford-sells-off-premium-bra...Filed under: Ford Motor (F) Reading the newspaper, there are times when I wonder if certain companies are actually trying to fail. Recently, the Ford Motor Company (NYSE: F) announced plans to sell its Jaguar and Land Rover brands to Tata, an Indian car company. While Ford paid $5.2 billion for the two companies ($2.5 billion for Jaguar in 1989 and $2.7 billion for Land Rover in 2000), it has sold them for a combined $1.7 billion, less than a third of the purchase price. I don’t really have anything against Ford. I once owned a Mustang convertible, which was a lot of fun to drive. Better yet, it was not that hard to work on, which proved helpful given its tendency toward constant technical problems. However, Ford’s corporate governance has never been all that hot. I’m sure that there’s a perfectly reasonable explanation for the fact that Ford hasn’t been able to make money off of either of these impressive brands, but I wonder why the company spent money picking up luxury marques when it was on somewhat shaky footing. Now that they’ve gotten rid of these two great companies, I hope that Ford will focus on the problems with its main car lines and the fact that they are gas-guzzling, poorly-designed, and prone to technical problems. Of course, if that fails, they can always try buying Fiat and then reselling it to an Ethiopian manufacturer. Permalink | Email this | Comments
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Who bought Jaguar?
http://blog.openitstrategies.com/2008/03/who-bought-jaguar.h...TTFN *
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