Authors Posts by John Swartz

John Swartz

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John spent 10 years in print and broadcast news media before coming to Technorati, where he served as the website's publisher during his tenure with the company. Follow him on Twitter @swartzdesk.

Technorati, a company of advertising technology specialists that builds tools and services to accelerate publisher programmatic revenue, earned top marks in several key areas...

AdExchanger Research's Joanna O'Connell shares the State of Programmatic address at the recent Programmatic I/O conference in San Francisco. The session was an overview of AdExchanger's latest industry survey results.

There are no shortage of headlines calling for the rapid growth of programmatic advertising, but a recent MediaPost article has put that growth into perspective when it comes to the publishing side of the equation.

Waterfalls have been described as a dependable solution to programmatic advertising, and while that may be true, they're certainly sub-optimal.

It's simple auction economics -- the more people bidding on and competing for an item, the higher the price the item will sell for....

Here's what the Advance Bidding timeline looks like.

Fraud, viewability and trust are big issues for the online ad industry right now. There's a lot of overlap. Fraudulent impressions aren't viewable (because...

Technorati, an advertising technology company focused on accelerating publishers programmatic revenues, has partnered with Forensiq, a leading advertising technology company that fights ad fraud,...

An industry that's evolving comes with it many other evolutions as well -- how we think and talk about things, how solve new problems, how we solve old problems, and how sometimes it's preferred to just stick to what you do best. Here's a roundup of headlines from this week that covers changing terminology and strategies and a company changing its strategy and focus. There's also a bit on what we can learn from windows (the real ones, not the OS).