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Posts by John Swartz
John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter
Another big pub has jumped in, and some more insights into the programmatic breakdown
Sep 12, 2014
This week, we're looking at another serious player in the publishing game that's gotten bitten by the programmatic bug. There's also more ways you...
These publishers are tooled for programmatic, and you can be too
Sep 8, 2014
As publishers jockey for their piece of the pie, more often they're optimizing their online platforms to take advantage of increases in digital spending -- specifically in programmatic.
Handling that fraud and the growth of ad-tech
Sep 5, 2014
In the world of online advertising, buzzwords like transparency and fraud are top of mind for both marketers and publishers.
Media expert offers advice for finding the right ad partner
Sep 3, 2014
There's no question that the advertising technology landscape is a vast one, so what's a publisher to do when trying to narrow down the...
Viewability, relieving ad sales headaches, and avoiding at-tech breakups
Aug 29, 2014
How programmatic can relieve sales headaches, when websites say "no thank you" to content-recommendation widgets, just what "viewability" is and what it means (right...
Two new ways you could be seeing ads on your phone
Aug 27, 2014
Not only is overall mobile usage up, according to pretty much every report available on the internet, but there has been a major boom...
Inventory quality top of mind when brands buy programmatically, and it should be for publishers too
Aug 25, 2014
As the vast majority of brands and agencies report buying display ads programmatically, brand-safe environments are a top priority for all involved.
Ad first looks, big-time pub programmatic growth, and Forensiq fraud
Aug 22, 2014
Here are a few highlights from some of the industry news we came across this week.
Esri: Developers discover it’s easy to go ‘geo’ at #esriuc2014
Jul 16, 2014
When your app needs location, not just any map will do Every developer has a good reason for working with ArcGIS for Developers from Esri....
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