Authors Posts by John Swartz

John Swartz

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John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.

This week, we're looking at another serious player in the publishing game that's gotten bitten by the programmatic bug. There's also more ways you...

As publishers jockey for their piece of the pie, more often they're optimizing their online platforms to take advantage of increases in digital spending -- specifically in programmatic.

In the world of online advertising, buzzwords like transparency and fraud are top of mind for both marketers and publishers.

There's no question that the advertising technology landscape is a vast one, so what's a publisher to do when trying to narrow down the...

How programmatic can relieve sales headaches, when websites say "no thank you" to content-recommendation widgets, just what "viewability" is and what it means (right...

Not only is overall mobile usage up, according to pretty much every report available on the internet, but there has been a major boom...

As the vast majority of brands and agencies report buying display ads programmatically, brand-safe environments are a top priority for all involved.

Here are a few highlights from some of the industry news we came across this week.

When your app needs location, not just any map will do Every developer has a good reason for working with ArcGIS for Developers from Esri....