Authors Posts by John Swartz

John Swartz

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John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.

Social media and advertising had a meet-up at CES as Twitter announced plans to run ads on third-party apps. Poll results show just how...

Poll results recently released in this eMarketer article didn't tell us much we didn't already know -- fraud, brand safety and viewable impressions are important to ad buyers and sellers. What's interesting is, speaking in terms of programmatic buying/selling, where those issues stand in terms of importance.

Headlines starting off the year in ad-tech news have sought to finally hammer out definitions terms that went mainstream last year. The viewability debate rages on, and industry execs are offering their own meanings to just what is a premium publisher. Also, there are more of those publishers going programmatic with their premium inventory. Lastly, Twitter is making at-tech waves by paving the way for autoplay video ads on its service.

As soon as the phrase “premium publisher” came about, publishers obviously wanted to play that card.

In a statement that was actually reassuring to those in the viewability fight, the IAB said this week that reaching 100 percent right now just isn't possible; but that doesn't mean we shouldn't keep shooting for it. There's some key information publishers need to know about domain spoofing. Finally, this is a good time to be in the online ad industry, and those good times should continue.

As advertisers lose billions to ad fraud, Technorati network focuses on inventory quality Ad fraud is costing advertisers billions in misspent campaign dollars, making imperative the...

Previously thought to be above the fray when it comes to ad fraud, it was discovered that a large percentage of it occurred on premium publisher sites, according to a comprehensive study by the Association of National Advertisers, focusing heavily on bot traffic.

At current rates, online ad fraud will cost display and video advertisers more than $6 billion next year in frittered away spending.

From its Contributor program to its mission to dominate all online advertising, Google has certainly had its fair share of headlines recently. There's also a big update from AppNexus, a look at the "growing up" of ad networks and a breakdown what's not working in private marketplaces.