Authors Posts by Technorati

Technorati

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We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.

San Francisco (July 20, 2015) – Technorati, advertising technology specialists with a decade of enhancing publisher revenues, today announced that it will launch a...

If publishers are ever going to get their fair share of the growing programmatic market, they need to stop depending on daisy chains or waterfalls to manage demand partners. Publishers need to a way to give multiple partners equal access to their inventory to create true competition for each impression.

Long-time skateboarder Ben Plomion (VP Marketing, Chango) discusses the similarities he's found between his lifelong passion and his chosen profession.

The Interactive Advertising Bureau (IAB) this week released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

Reading The Information's piece on Facebook's reported re-introduction of the Atlas ad-serving technology , I wondered - Does the market really need six or more full stack adtech solutions?

The new collaborative initiative's goal is to to build a trustworthy supply chain, encouraging marketers and media buyers to further invest in interactive marketing.

Most end users put little time into thinking about how software design affects their experience of mobile and desktop devices. Attractive, easy-to-use applications achieve...

 Guest post by: Sarvesh Bagla, Founder and CEO of Techmagnate SEO many be a three letter word, but it spells enough havoc to get the...

Email marketing platforms such as Mailchimp and Aweber are great tools that make your email marketing a breeze. They allow you to collect subscribers,...