Authors Posts by Technorati


We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.

Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas. The need for this review is clear: Programmatic (mainly open marketplace) buying is now claiming the bulk of digital budgets, averaging about 46 percent of spending to become the major allocation.

Survey of 600 Shows Need for Improvement on Both Buy and Sell Sides SAN FRANCISCO, Aug. 31, 2015 /PRNewswire/ -- Technorati, which provides publisher side solutions...

San Francisco (July 20, 2015) – Technorati, advertising technology specialists with a decade of enhancing publisher revenues, today announced that it will launch a...

If publishers are ever going to get their fair share of the growing programmatic market, they need to stop depending on daisy chains or waterfalls to manage demand partners. Publishers need to a way to give multiple partners equal access to their inventory to create true competition for each impression.

Long-time skateboarder Ben Plomion (VP Marketing, Chango) discusses the similarities he's found between his lifelong passion and his chosen profession.

The Interactive Advertising Bureau (IAB) this week released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

The new collaborative initiative's goal is to to build a trustworthy supply chain, encouraging marketers and media buyers to further invest in interactive marketing.

The staff and management of Technorati would like to welcome you to the relaunch of our website, a platform we hope will serve as a resource for publishers and content creators alike.

Technorati op-ed by David Howell To deliver unified and efficient responses across social media networks corporations must ensure their internal structures support this goal. Take...