There’s going to be a pretty big new feature at this year’s U.S. Open tennis championship — 400 square feet of it, to be exact.
The USA Today reports that The Open will come along with it a 50-foot by 8-foot social media wall, which will show social posts by fans and players alike during the tournament.
A tournament official told USA Today that the social posts will be pulled from Twitter, Facebook and Instagram. The goal of the new feature will be to keep tournament attendees current on the trending topics, and they can join the conversation by using the tournament’s official hashtag #usopen.
Information on the Social Wall from usopen.org:
“US Open Social Wall”, a new fan enhancement for the 2013 US Open, showcases fans’ passion for the tournament by centralizing and displaying the most compelling US Open-related social content. The Social Wall will feature posts from Facebook, Twitter and Instagram. The new Social Wall will enhance the fan experience and connect the fans at home and at the tournament. Fans’ social reactions and photos will be displayed in real time on the Social Wall on the grounds and on usopen.org utilizing #usopen.
This isn’t the first social media attraction at a sporting event, as more teams and tournaments are embracing the power of fan interaction.
In fact, right near social media’s Silicon Valley heartbeat, the San Francisco Giants have their own social media cafe, which operates during games at AT&T Park quite fittingly inside a Peet’s Coffee, seeing as how “Coffee is the Gatorade of social media, after all,” as social media lead for SFGate and The Chronicle Jeff Elder points out.