State of the Blogosphere 2009 Introduction - Page 3

Last year, in addition to analyzing data from Technorati’s index, we surveyed bloggers directly for the first time. The prevalent themes we found in 2008 were:

• In social media, the content is the conversation
• Blogs are media
• Brands are in the blogosphere
• A strong presence of a rising class of professional bloggers

So what’s different for 2009?

• We took a deeper dive into the entire blogosphere, with a focus on professional bloggers
• Professional blogging activities
• Brands in the blogosphere
• Monetization
• Twitter & micro-blogging
• Bloggers impact on US and World events
• Our largest survey ever conducted by market research firm Penn Schoen and Berland: 2,900 bloggers
• Interviews and profiles of some of the leading professional bloggers
• In addition to Technorati index data, we’re also looking at data from search tool provider Lijit.





Methodology

Penn, Schoen and Berland Associates, conducted an Internet survey from September 4-23, 2009 among 2,828 bloggers nationwide. The margin of error for the survey is +/- 1.84% at the 95% confidence level and larger for subgroups. The following audiences are included throughout this report:

• All: Entire sample of bloggers
• Hobbyists (72%)
• Part-Timers (15%)
• Corporate (4%)
• Self Employeds (9%)

Technorati data was collected from Technorati’s index.

Lijit collected data for the 2009 State of the Blogosphere report was from two primary sources. The first is the 11,000 active Lijit publishers that have the Lijit Search Widget installed on their blog. The second is the network of 2.5M blogs that those 11,000 blogs connect to via their Blogroll and other social network connections tracked by Lijit.



You know the overview, and you know the methodology. Read onward with who the bloggers are in Day 1 of the report.

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