State of the Blogosphere / 2008

Methodology

Previous reports: 2007, Index

To understand the active blogosphere, Technorati conducted a survey of bloggers worldwide. We emailed a survey invitation to a random sample of Technorati registered users around the world. To qualify for the survey, respondents needed to be bloggers over 18 years old. The survey was hosted by Decipher Inc., was in the field from July 28, 2008 through August 4, 2008, and received 1,290 completed responses from 66 countries.

Survey respondents were asked whether they would be willing to be recontacted by Technorati for future research. 1,079 respondents (83%) provided their URLs and email addresses for recontact. Blogger profiles were created from that email list. Survey design and analysis was conducted by Dr. Michele Madansky and Polly Arenberg, online media market research consultants.

Dr. Michele Madansky runs a media and market research consultancy specializing in online media and Internet startups. From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Michele has authored several ground-breaking studies including Disconnected: Life without the Internet, The Long and Winding Road to the Cash Register, and It’s a Family Affair: The Media Evolution of the Global Family in a Digital Age. Her full bio is available at www.michelemadansky.com.

Polly Arenberg is a marketing strategist with more than 20 years of experience creating compelling businesses and products for consumers around the world. Through her strategic marketing consultancy, Polly focuses on market growth, product development, and consumer insights for online businesses. Her clients include Internet leaders such as Yahoo!, Microsoft Corporation, and Flickr, as well as numerous start-ups. Her full bio is available at www.pollyarenberg.com