I am a B2B Industry Advocate serving innovators in the midst of battle. They are all fighting to emerge, to get a word or to breakout against laggard incumbents. Most of my clients have been top-flight innovators, deserving my utmost respect. Others displayed a quiet competence in markets that were rife with mediocrity. I tell their story and take their message to the masses. I identify essential leverage and proceed to influence the sector and battle the incumbents. I'm not hired to squeeze a few percent more out of an EOL situation... When something true is offered and not recognized, if your voice of truth is hard to find, I deliver that essential truth to the market. There’s no magic in my toolbox - I practice good industry relations, and build communities of partners, developers, etc. I write articles, create content, and act as production coordinator. I ensure that a client's thought leadership is deployed where it will make a difference - maybe in an analyst's inbox, or in online trade forums.
Recent blog post
With VAN Consolidation rampant, are B2B message routing exchanges the answer to total reciprocity and delivery assurance?
Author’s note: The most fecund source of utter baloney can be found at many places on the GXS website, that basically states, “a one vendor network is the only way to insure EDI messaging reliability”. Bull-oney. I think we have all learned an indelible l...1 week ago
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