Reputation in Action
Public Relations, Stakeholder Engagement and Reputation Management are closely related activities. In this blog we address common points such as identifying the contacts/stakeholders you want to communicate with, identifying and mapping their preoccupations, identifying influencers, engaging efficiently with all the tools at your disposal (email, wires, events, social media, ...) and measuring the impact of your communications. Unlike most actors in this area, we like to focus on small influent targets and on specific industries such as the automotive sector, the energy sector, healthcare, banking and finance, high tech, luxury and fashion
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Multi channel media coverage, is it possible to manage it ?
The main advantage of social networks, blogs and the different available platforms on the internet is, for Communication and Public Relations, that they have the power of amplifying our message and reach more people through more profitable actions. Howeve...12 weeks ago
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