Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? …
Blogs / Modern B2B Marketing Blog | Marketo
Modern B2B Marketing Blog | Marketo
B2B Marketing blog is where Jon Miller from Marketo shares his latest thinking about B2B marketing, from best practices in search engine marketing to lead nurturing to marketing accountability.
Authors:
View all »
Latest posts
-
IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
http://blog.marketo.com/blog/2008/10/idc-cmo-advisor.html -
Technologies for Email Deliverability
http://blog.marketo.com/blog/2008/10/technologies-fo.htmlAs a follow-up to my post about the importance of reputation in email marketing, I interviewed Spencer Kollas, director of delivery services at StrongMail, about the latest technology solutions to manage reputation and optimize deliverability. …
-
B2B Marketing Communications: Thought Leadership with Dianna Huff
http://blog.marketo.com/blog/2008/09/b2b-marketing-c.htmlThe next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog, and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for effective lead management. …
View all »
150 blog reactions
-
Marketing, Technology, and Entrepreneurial Experience - Blog by Tradedot
http://www.tradedot.comMarketing, branding, education-ing « Learn OnlineLip-Sticking: Saturday Link Love for the Marketing to Women Online ...Sign of the Times: Marketing in a Recession | Modern B2B Marketing ... Marketing, OgilvyOne forms mobile joint venture, CHINA ... How Do You Measure the ROI of Social Media? You Don't. ↑ Grab this Headline Animator
-
Hugo E. Martin on Media, Marketing & Internet
http://hemartin.blogspot.com(auf seinem Blog Marketo ) Gedanken gemacht was in Zeiten der Rezession wohl die effektivsten Strategien sind, derer sich B2B Marketing bedienen kann. Seine Strategieempfehlungen hatte er in diesem Posting zusammengefasst (in englischer Sprache) 7 Strategies for B2B Marketing during a Recession: The Definitive Guide 1. Use lead management to maximize the value of each lead 2. Focus on your house list 3. Build and optimize landing pages 4. Content for later in the buying cycle 5. Appeal to the nervous buyer 6. Align sales and marketing 7. Don't be a cost center lesenswert Was ich d
-
Marketing Automation and Strategy: Thought Leadership with Robert ...
http://www.generationleadership.com/marketing_automation_and...to fall between the cracks. While marketing and marcom might reasonably claim it as being within their immediate sphere of influence, top executive leaders might see themselves as the real thought leaders. [Modern B2B Marketing | Marketo Blog] 64 B2B Marketing Tools and Resources | Modern B2B Marketing Blog ...: Because of the complex sales cycles, B2B companies have unique email marketing needs that are not served by most email service providers. Get these best practices, webinars, and podcasts to learn how to optimize email campaigns and maximize email
-
Marketing & Innovación
http://innovationmarketing.wordpress.comde medida en bucle cerrado. Pero si hay un factor que ha cambiado las reglas del marketing de productos software, éste ha sido Internet y toda una serie de fenómenos catalizados por la Red (open source, SaaS, comunidades …). En “8 Ways The Internet Changed Software Marketing” Jon Miller da algunas ideas sobre este fenómeno que os resumo a continuación (junto a algunas otras de cosecha propia): Comunicación y generación de demanda. En la era de Internet son los compradores quienes buscan información por s&#237
-
3. BIGLIST of Search Marketing Blogs
http://www.iloveseo.org/blog/?p=30marketing conferences in his signature bright, and I mean bright colored suits talking about some serious online marketing, not just black-gray-white hat search engine optimization. If you do speak Danish, I’m sure you’re in for a treat. Tak! Modern B2B Marketing - Jon Miller of marketo blogs about BtoB marketing online. MoreVisibility SEM Blog - The team at MoreVisibility cover industry news & events, online advertising, CPC, analytics and updates on the Search Engines.
-
Matt on Marketing
http://mattonmarketing.blogspot.comfrom seems to grow by the day. Even B2B services companies, which clearly have their own transparent sales agendas, are producing great content for us to learn from. Case in point is Marketo 's Modern B2B Marketing blog, which recently featured a Q with Robert Moreau, a B2B blogger himself. In his Q, Robert talked about three keys to sales marketing alignment I wanted to highlight here. For the full Q (well worth the read), click here: Otherwise, here are Robert's three keys to successful alignment between
-
7 Strategies for B2B Marketing during a Recession: The Definitive Guide
http://thebtllife.blogspot.com/2008/11/7-strategies-for-b2b-...here
-
B2B B2G MarCom Minute Blog
http://www.marcomink.com/blogInspired by Jon Miller at Marketo’s Modern B2B Marketing blog, who published the Big List of B2B Marketing Blogs, I thought a comprehensive list of B2B marketing podcasts would be a helpful resource. Here are 12 podcasts directly related to B2B marketing, search engine optimization, copywriting, and social media. I
-
The Olin Report
http://olinreport.blogspot.comModern B2B Marketing | Marketo Blog
-
Lead Generation Best Practices: Thought Leadership with The Funnelholic
http://blog.futurelab.net/2008/10/lead_generation_best_pract...by: Jon Miller The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg, author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc., the world's fastest growing B2B online media and lead generation company. You can also follow
Top Tags
What this blog is about
- accountability
- b2b
- b2b marketing
- budgets
- economy
- idc
- lead management
- marketing roi
- marketingsherpa
- b-to-b marketing
- best practices
- cmo advisory practice
- demand generation
- downturn
- lead gen
- marketing budget ratio
- marketing budgets
- marketing kpis
- marketing staff throughput ratio
- michael gerard
- modern b2b marketing
- program-to-people ratio
- recession
- smx seattle
- teleseminar
- 2009
