I will let the video below do the talking. Feel free to turn the Overlay off using the second button on the top left, but I propose that if product placement is going to be integrated into the storyline of a video then the advertiser should be able to assert that the video/product be clickable. …
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Overlay.TV - BLOG
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If product placement is blatant, why is it not clickable?
http://blog.overlay.tv/2008/08/07/if-product-placement-is-blatant-why-is-it-not-clickable/ -
Context vs Content
http://blog.overlay.tv/2008/08/06/context-vs-content/When it comes to advertising, content alone is not enough anymore. If we rely purely on a narrative then we as advertisers end up battling Hollywood for attention span. The silver bullet in this battle is to not only infer context, some information about where that user is and what they are doing, …
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Edit your Overlay right in your blog.
http://blog.overlay.tv/2008/08/02/edit-your-overlay-right-in-your-blog/One of the coolest features of Overlay.TV is the ability to use the bookmarklet (grab it from your MyPage) to create Overlays on videos in place and then save it to Overlay.TV and share it right from there to your blog. What most bloggers don’t know is that once you have done that you can actually fine tine or edit the Overlay in place on your blog. …
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FIR Live Call-In Episode #9: November 7, 2008
http://www.forimmediaterelease.biz/index.php?/roadweary/fir_...bring to startups. The topic was a response to several posts dismissing PR’s worth, suggesting startup CEOs can handle their own public relations (the post by Jason Calacanis served as the focal point of the discussion). Panelists included Rob Lane, CEO, Overlay TV; Katie Paine, president, K.D. Paine & Partners; Todd Defren, partner, Shift Communications; Sherrilynne Starkie, from Strive Public Relations; and Michael O’Connor Clarke, from
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FIR Live Call-In Episode #9: November 7, 2008
http://www.nevillehobson.com/2008/11/07/fir-live-call-in-epi...bring to startups. The topic was a response to several posts dismissing PR’s worth, suggesting startup CEOs can handle their own public relations (the post by Jason Calacanis served as the focal point of the discussion). Panelists included Rob Lane, CEO, Overlay TV; Katie Paine, president, K.D. Paine & Partners; Todd Defren, partner, Shift Communications; Sherrilynne Starkie, from Strive Public Relations; and Michael O’Connor Clarke, from
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PR for Startups
http://www.pr-squared.com/2008/11/pr_for_startups.htmlI’ll be participating in the popular For Immediate Release podcast later today with Shel Holtz and Neville Hobson, joined by luminaries like Katie Paine, Sherilynne Starkie and Rob Lane, CEO of Overlay.tv. Michael O’Connor Clarke of ThornleyFallis and Brian Solis are also on the docket. We’ll be discussing the issues raised by Jason Calacanis a few weeks ago re: the role of PR for startups.
16 days ago in Social Media and Public Relations Consulting – PR Squared by tdefren · Authority: 484 -
Doing your own PR?
http://strivepr.com/2008/11/06/doing-your-own-pr/Are you starting your own company? Did you have PR success when you were starting out? Please ring in and tell us your story. Shel and Neville have put together a good panel for this one including: Rob Lane CEO of Overlay TV Mike Manuel, PR practitioner of Voce Communications Katie Paine, PR measurement guru of KD Paine & Partners Moi! The show will be broadcast live tomorrow 18:00 GMT. Call (347) 324-3723 or use the live chat interface on
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BitPakkit Gets Creative
http://bitpakkit.blogspot.comFeatured Partner: Elle Canada
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One Degree
http://www.onedegree.cahas plans to help you monetize video streams. It comes from Silicon Valley. Seems similar to what Ottawa's Overlay.TV is doing. Except I think Overlay.TV does it better. Speaking of Overlay - they just moved into 0.9 Beta. Keep track of them on their blog. AppAppeal is a directory of reviews of Web 2.0 sites. Get a list of the major sites under topics like "Travel" or "Shopping" or "Dating" (good if you want to target certain sites for advertising).
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The collapse of context
http://bitpakkit.blogspot.com/2008/08/collapse-of-context.ht...here
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BitPakkit Gets Creative
http://bitpakkit.blogspot.comA Front Row Seat
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Overlay.TV Beta 0.9 (I flog on my blog ;-)
http://bitpakkit.blogspot.com/2008/07/overlaytv-beta-09-i-fl...officially the last phase of our beta, and the good news is that many of the widgets, payment system and more are now fully functional in this beta version. Check it out at Overlay.TV or to stay on top of future updates, follow the Overlay.TV blog at blog.overlay.tv. One interesting way to get a handle on how people are using Overlays is to browse through the Overlays with the Most Referrals - these Overlays have ultimately produced the most traffic for their creators.
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Shill Podcast - A homo-erotic journey through music, video games, iPhones and virtual worlds
http://www.webwalker.ca/2008/07/24/shill-podcast-a-homo-erot...13:26 Having not fully bludgeoned the music topic to death, Doug brings up PVRs and in a strange Shill moment, starts talking up one of Dave’s clients: Overlay.TV. Dave seizes the opportunity to shamelessly promote them as well. (Hey Rob and Ben! Overlay.TV rocks.) 16:30 Still going with music. Seriously. Dave eventually gets round to insulting people in the TV advertising business. And how Doug and Dave laugh! You can hear their sides splitting.
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