Sailthru, Market to the Individual-Not the Unknown

In 2008 Sailthru was born out of the need for a higher standard of email delivery. We believe that strong communication is the foundation of good brand building, and that the power of highly-targeted, interest-based email messaging cannot be overestimated. We knew we could build a better way to email, and we did. We began by addressing the need for a platform that could reliably send millions of transactional emails: those critical one-to-one welcome emails, password resets and receipts. We then expanded our capabilities to include newsletters, mass mailing announcements, community updates, and promotions. The result was the industry’s first and still only email platform purpose-built for mass, one-to-one email sending. Utilizing that infrastructure, we developed Horizon, our unique interest perception technology. Horizon enables us to deliver enhanced psychographic information to clients and radically personalized communications to each of their users. Horizon tracks user activity across email, we