Blogs / Out to Pasture

Out to Pasture

Writings on metaverse and virtual world theory and projects, marketing in virtual worlds, Electric Sheep Company projects, and relevant news around platforms like Second Life and Multiverse

Authors:
  1. giffc
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Latest posts

  1. Social Websites

    http://blogs.electricsheepcompany.com/giff/?p=561

    Above: ESC screenshot We think that virtual world capabilities, with visual multi-user realtime communications and experiences, are important extensions to Websites. To us, it is like the difference between reading a book and participating in a book club. …

    16 days ago
  2. White Paper on VW Platform Evaluations

    http://blogs.electricsheepcompany.com/giff/?p=560

    For organizations looking to build their own virtual world, the platform question is one of the most complex and confusing questions out there. This was proven out by the popularity of my colleague John Swords’ “platform shootout” at the Virtual Worlds conference (you can get his slides and notes from here). …

    16 days ago
  3. My turn for Second Life drama

    http://blogs.electricsheepcompany.com/giff/?p=557

    A Reuters story just came out where I think I sound pretty harsh on the Second Life platform. There are some corrections/clarifications that I should make. Linden Lab worked very hard to be a good partner to ESC and make the CSI launch as successful as possible. …

    16 days ago
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400 blog reactions

  1. Author unknown

    MMO Clerks

    http://www.mmoclerks.com

    Filed under: MMO industry, Making money, Virtual worlds When’s the perfect time to launch your brand new virtual world? The one that will send kids hunting through their parent’s wallets for money for new outfits for their virtual puppy. The one that will have people busily importing their five

    3 hours ago in MMO Clerks · Authority: 11
  2. Author unknown

    Massively

    http://www.massively.com

    MySpace friends list into your Scooby-Doo-themed social networking site, The Haunted Amusement Park. Your Shiny Whiter Teeth virtual world that will launch aside your new toothpaste. It all depends on your target audience, says Electric Sheep's Giff Constable. If you're going after the coveted pre-teen dollar, best to launch it just as the kids are getting out of school. Their parents will likely have their guard down and be more permissive. Though that won't work with college kids. Get them just after

    4 hours ago in Massively · Authority: 964
  3. Author unknown

    Timing virtual world launches

    http://www.mmoclerks.com/2008/05/09/timing-virtual-world-lau...

    will have people busily importing their five thousand-strong MySpace friends list into your Scooby-Doo-themed social networking site, The Haunted Amusement Park. Your Shiny Whiter Teeth virtual world that will launch aside your new toothpaste. It all depends on your target audience, says Electric Sheep’s Giff Constable. If you’re going after the coveted pre-teen dollar, best to launch it just as the kids are getting out of school. Their parents will likely have their guard down and be more permissive. Though that won

    4 hours ago in MMO Clerks · Authority: 11
  4. Author unknown

    Timing virtual world launches

    http://www.massively.com/2008/05/09/timing-virtual-world-lau...

    Filed under: MMO industry, Making money, Virtual worldsWhen's the perfect time to launch your brand new virtual world? The one that will send kids hunting through their parent's wallets for money for new outfits for their virtual puppy. The one that will have people busily importing their five

    4 hours ago in Massively · Authority: 964
  5. Author unknown

    Electric Sheep Company

    http://blogs.electricsheepcompany.com/sheep

    out of the way, so that this stuff is easy, accessible, and focused on the experience. The piece has a lot more than I’ve touched on here, so highly recommend that you read it. Sheep, Metaverse, Social Networking, Marketing, social media | Comments Here

  6. Photo of rachelcgen

    links for 2008-05-07

    http://www.behindthebuzz.com/links-for-2008-05-07/

    Out to Pasture » Blog Archive » Pepsi in vMTV (Ad Week)

  7. Author unknown

    Download 1 of 10 - ABC Democratic Debate from Philadelphia, PA - 4/16

    http://hadley3759.blog247.co.za/2008/05/06/download-1-of-10-...

    1 of 10 - ABC Democratic Debate from Philadelphia, PA - 4/16 Video ABC Pictures (Click For Larger Image) Don’t forget if you love downloading mass videos check out SuperMedia Downloader. You can

    3 days ago in Hadley · Authority: 1
  8. Author unknown

    iViNNiE - The Number ONE Virtual World News Network - Edita Kaye - Editor in Chief

    http://ivinnie.com

    $2.25B The truth about the biz of casual games Commercials cause concern in virtual Barbie world Women taking more time out online Virtual conferences' home advantage Virtual tourism--emerging trend Ads in your virtual worlds? When is the best time to launch a virtual world? Peer-to-peer virtual worlds The trap of imitating WoW NMC opens 2008 survey of educators in Second Life PC Gaming isn't dead--it's just changing The virtual global office Web 2.0 technology drives next gen telecom

  9. Author unknown

    Electric Sheep Company

    http://blogs.electricsheepcompany.com/sheep

    artistic and feature requirements, user demographic, timelines, and appetite for risk. Navigating through all those issues can be daunting and if the white paper helps you get further along that path, then mission accomplished. Sheep, Metaverse | Comments Here

  10. Author unknown

    Defining virtual worlds - help!

    http://www.rikomatic.com/blog/2008/04/defining-virtua.html

    and experiences that would be difficult or prohibitively expensive to do in the real world. Did I miss anything important? Is there anything incorrect or obtuse in this that bears unpacking? UPDATE 5/1/08: Rafi sent me Giff Constable's much more elegant and parsimonious definition of virtual worlds that totally pwns mine: Virtual worlds are online environments that have game-like immersion and social media functionality without overarching game-like goals or rules. The core value is a sense of presence with others at the same

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