Dear E-mail Diva, We recently used an email marketing company that said they would send out over a million emails to opted-in customers for $160. We used Google Analytics to track the emails and found out this company was a complete fraud. The company was reporting hundreds of clicks on our Web site, but Google Analytics was telling us a different story. …
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One Million Opt-Ins?
http://blogs.mediapost.com/email_insider/?p=629 -
Don’t Need Help, Just Need A Latte!
http://blogs.mediapost.com/email_insider/?p=628Did you know that over 167.1 million Americans drink coffee? In Vegas, they'll give odds that four in 10 coffee drinkers will take it black. The average consumer drinks 1.64 cups of coffee a day in America. In 1962, the average American drank only 3.12 cups of coffee a week. …
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Why The Open Rate Must Die
http://blogs.mediapost.com/email_insider/?p=627The email open rate is simply a tired, inaccurate and irrelevant metric that no longer measures what it was originally intended to. As a result, it gives you the wrong picture of your subscribers’ interest in and involvement with your mailings. (”Engagement,” if you want to use the buzzword). …
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The Open Rate Must Die
http://traveltrendreport.blogspot.com/2008/05/open-rate-must...and irrelevant metric that no longer measures what it was originally intended to. As a result, it gives you the wrong picture of your subscribers’ interest in and involvement with your mailings. (”Engagement,” if you want to use the buzzword). >>Full Story Thoughts// Frequent readers of this blog are all too familiar with our opinions on the collective reliance of the "click rate" as a measure of success in online campaigns. This thought provoking blog by MediaPost's
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No man is an iland
http://www.email-marketing-reports.com/ilandsound pretty similar. Eyes may soon begin to glaze over. So perhaps it's time to get a little edgy again, a sentiment echoed by eROI's Jeff; though for different reasons. This need not mean "unsafe" design. In recent articles, both David Baker and Loren McDonald suggest using open rates to identify those customers who will likely see images, allowing you to make more (creative) use of graphic elements when sending to that segment. It's a concept I raised a few weeks ago, albeit to
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Email Abuse!
http://www.loyaltylab.com/blog/?p=125this
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Email Subscriber Attrition Tactic - The Opt-in Email
http://hotelecomminsights.blogspot.com/2008/05/email-subscri...us when they signed up, I am sure that at least half of them expected to get some relevant offers from the hotel in which they made a reservation. I can almost guarantee you that this isn't happening. This article from Media Post talks about how to reengage those customers by sending an opt-in email
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How to handle declining open rates — really
http://seachangestrategies.com/blog/2008/05/06/how-to-handle...Important wisdom follows
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Ping Time: Negative lifetime value, opt-in CAN-SPAM requirement, etc.
http://retailemail.blogspot.com/2008/05/ping-time-negative-l...whether there should be an opt-in law in the U.S. to fight spam and shares the views of some Email Marketer’s Club members. >>Follow the ping >>Morgan Stewart of ExactTarget shares some great advice for re-permissioning (re-opt-in) campaigns. >>Follow the ping >>Mark Brownlow of Email Marketing Reports moved the unsubscribe link to the top of his emails. To see what happened to his opt-out rate… >>Follow the ping >>In my latest Email Insider column, I discuss the fact that four times as many retailers
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BeRelevant: Email Marketing Best Practices Blog
http://www.b2bemailmarketing.comIn this article, Morgan Stewart shares some tips on how to use re-opt-in campaigns to verify email permission and reengage unengaged subscribers on your list. Unengaged subscribers result in lower response rates and wasted marketing dollars. Re-opt-in campaigns are
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Use Re-Opt-In Campaigns to Reengage Unengaged Subscribers
http://www.b2bemailmarketing.com/2008/05/use-re-opt-in-c.htm...In Morgan's experience second requests to non-responders consistently get nearly the same number of opt-ins as the first, so failing to do so could have a material impact on the success of your campaign. Read the full article here and don't forget to read the comments as well!
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YES Or NO?
http://www.theagitator.net/dont-miss-these-posts/yes-or-no/The first gives cause for worry. More and more emails winding up in spam piles … nearly one out of every five permission-based e-mail messages sent to US-based ISPs lands in the junk mail folder. The second suggests how to keep your e-list clean and responsive. You don’t want disinterested subscribers tagging your emails as spam … this is bad news for the spam filters. Interesting claims … 1) Giving a Yes and No option when asking dormant subs if
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Do open rates indicate email success?
http://blog.campaigner.com/newsletter_blog/2008/04/in-her-la...Why The Open Rate Must Die
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