Brains On Fire Blog
This is the group blog for Brains on Fire. It's our opinions and rants on all kinds of topics, like new marketing, identity development and word of mouth. Us? We're the company that creates powerful movements through creating powerful identities.
Recent blog post
Emotional Triggers + The Power Awe
If you’ve read our book The Passion Conversation, you know that emotion is a mighty thing. Brands that invoke strong emotional feelings are more likely to be talked about. And while joy, disgust, outrage and amusement are all worthy triggers, it’s the rar...1 day ago
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