Product Innovation and Marketing Success Blog
Bryan Smeltzers Blog on driving your Brand, Product and Marketing through the "free flowing" Product Creation process, Innovation based Mindset and Performance Driven Strategies.
Recent blog post
“Innovating vs Imitating…”
It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category. As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product s...1 week ago
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