Changing my mind
My name is Simon Shaw and I’m an Account Director at a communications agency. My work combines marketing, market research & consumer psychology, so the blog will reflect this. I am particularly interested in how technology affects behaviour. I’m planning to write something every couple of weeks to commit ideas to memory before they flutter away. The views expressed are not necessarily those of my employer.
Recent blog post
Noma: 7 lessons in excellence from the best restaurant in the world
Copenhagen’s Noma is probably the best restaurant in the world . Chef René Redzepi has pioneered a new wave of Scandinavian cooking that focuses on local, natural foraged ingredients in unusual combinations. It is said over a million people apply for a re...7 weeks ago
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