The Copywriter's Crucible
A weekly melting pot of copywriting news and insight from freelance copywriter Matt Ambrose.
Recent blog post
Would you like to increase conversions 170 percent? Then maybe it’s time you turned your website’s home page into a long form sales letter
Long form online sales letters have a bad rep. Many copywriters will roll their eyes at their bright red headlines, disingenuous storytelling and overblown hype that mercilessly preys on desperation and gullibility. It’s no wonder the format is often seen...1 week ago
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