What: Crosscutting, a way to think across consumer and business segments. How: 20 Culture segments x 20 Commerce segments. When: Account Planning, Brand Managing, Consumer Insighting, Creating, Designing, Engineering, Forecasting, Ideating, Innovating, Mitigating, Problem Solving, R&Ding, Strategizing, Thinking... Where: Business, Marketing, Advertising; Corporate-to-Private. Why: Culture is an indicator of market and consumer demand. Who: Lee "Chappy" Chapman is a strategist with experience in advertising, brand and consumer strategy, and securities analysis. He is the founder and a principal of Crosscut Advisory Partners, LLC, a NYC-based brand asset management firm.
Recent blog post
Crosscuts: Innovation x QSR & Casual Dining Culture Cut: KFC ( YUM) is more relevant than McDonald’s in most of China. Commerce Cut: China is now the world’s second -largest economy. Crosscutting: Putting your money where your mouth is. McDonald’s ( ...172 weeks ago
User reviewsPersonal attacks are NOT allowed
Please read our comment policy