The 2020 Vision of Marketing (formerly Cult-ivation)
I posted my first blog on November 16, 2006. I originally named it Cult-ivation. Even though my background is in marketing, I've branded myself as a culture consultant. Why? Because brand is less about what you say you are and more about what people think you are. It's your reputation. In 2010 the name and focus changed to the 2020 Vision of Marketing. I'm about to publish a book by the same name that eulogizes the death of traditional marketing techniques and prepares marketers for the future.
Recent blog post
Fifteen below in the mile high city
There is nothing more trying on the human spirit than airline travel. What once was considered luxury and only for the very privileged is now a hostage like humiliating experience. Yesterday I was to board a 5:27pm flight from ABQ to DIA, spend a luxuriou...4 days ago
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