A little more than two years ago, Larry Bodine and I released our groundbreaking report "Increasing Marketing Effectiveness for Professional Firms." Today we are re-releasing it for $225 (US). This 80-page study features in-depth quantitative and qualitative findings and a 68-page companion case-studies report from nearly 400 professional service firms in more than 12 sectors. …
Blogs / Expertise Marketplace - Professional Service Firm Marketing Blog
Expertise Marketplace - Professional Service Firm Marketing Blog
The Expertise Marketplace blog is where professional service firm leaders, CMOs, journalists, and academics can find analyses of marketing strategy and its direction; and provocative discussions on the state of the professional services marketplace.
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STILL the only verified link between marketing measurement and effectiveness
http://expertisemarketing.typepad.com/marketplace/2008/06/still-the-only.html -
Taking baby steps toward better serving clients
http://expertisemarketing.typepad.com/marketplace/2008/06/taking-baby-ste.htmlMy friend Patrick McKenna just sent me a copy of his firm's latest research, "Current Practices in Client Teams." It was a study conducted in June 2008 of nearly 100 law firms regarding how they form multidisciplinary teams to better serve their clients. Candidly, it appears law firms have a long way to go toward achieving this goal. …
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In praise of building marketing and selling skills
http://expertisemarketing.typepad.com/marketplace/2008/06/in-praise-of-bu.htmlI'm hunkered down, writing my second book, The Integration Imperative. One of my book's themes is that marketing and business development should be everyone's job, no matter what role they play within their professional service firms. …
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51 blog reactions
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darbyDarnit Public Relations
http://darbydarnit.blogspot.comExpertise Marketplace
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AlphaBlogs
http://alphablogs.wordpress.comBlogroll Atlantic Canada’s Small Business Blog Carol Sill’s blog change therapy (Isabella Mori’s blog) Chinese in Vancouver Church Of The Customer Expertise Marketplace I’m Laila Yuile, and This Is How I See It InspirationBit Metroblogging Vancouver PacificIT (Robert Sanzalone’s blog) The Coworking Institute Trusted Advisors Vancouver’s Daily 2010 Coverage WordPress.com
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E-Quip Blog
http://www.blog-bizedge.bizExpertise Marketing
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200602Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200612Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200605Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200510Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200504Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200611Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
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The Big Sky View, a blog about professional services
http://www.muzeview.com/cio/?m=200603Professional Services Blogroll Adam Smith, Esq. Amazing Firms, Amazing Practices Golden Practices Law Marketing Blog - Larry Bodine Passion, People and Principles - David Maister The Adventure of Strategy The Expertise Marketplace the [non] billable hour
