Over at Threeminds, Bryan Fuhr makes a very astute observation about Radiohead. Their launch of In Rainbows has been a master class in how to create buzz and engage an audience, using a single (if very good) piece of content as the basis: Surprise album release. This alone would’ve been enough to get everyone buzzing. …
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Radiohead shows brands how it’s done
http://geoffnorthcott.com/blog/2008/05/radiohead-shows-brands-how-its-done/ -
Yale says synthesis is a core skill in the information age
http://geoffnorthcott.com/blog/2008/05/yale-says-synthesis-is-a-core-skill-in-information-age/In a world awash with information, the skill of the decision maker is not just based on making the right analysis and deriving the correct conclusions. Prior to that, you need to find the best way of distilling the torrent of source material down to the essence, to give you the basis upon which to perform your analysis and develop your strategy. …
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aligning yourself with the big issue
http://geoffnorthcott.com/blog/2008/05/aligning-yourself-with-the-big-issue/We’re moving into an age where consumers are demanding more responsibility from their brands. Whether labour practices or your green policy, being a good global citizen is now essential for brands that want to compete. The next step beyond that is about customers rewarding brands who find clever and effective ways to do good. …
