goInnovate

goInnovate is a blog about how technology and innovation are driving the new norm in marketing research. It’s about what’s new, what’s coming, and what’s integral to the way we think about innovation. The “researcher” in me wants to elicit your opinions — whether you run an R&D division, you’re an entrepreneur, a GenY techie, or a super mom, I want to hear what you have to say. The “innovator” in me wants to explore the white space, what’s possible, and how the ripples of today can become the tsunamis of the future. Greg is responsible for guiding the innovation strategy at Gongos Research. From white-board concepts to product development, Greg and his team ensure that technology and innovation support a primary role – to make the research process more engaging for consumers and more meaningful and powerful for corporations. A practitioner and moderator with over 16 years of research under his belt, Greg is a visionary at heart. He believes we are in the midst of an evolution in the way we conduct