The Brand Difference Makers blog

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Our musings on branding, marketing, PR, innovation, creative design, communications, and positioning.

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  1. Southwest Airlines…Opportunity missed.

    Recently, I went to book a flight on Southwest.com , which was nothing new for me. I prefer the airline because their flights are on time, I actually like the “choose-your-own-seat” feature, and the people are the friendliest in the business. (Yes, friend...

    17 hours ago

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