Blogs / The INSIGHT Blog

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1. Widgets: The New Online Marketing Tool

   http://insight.eyetraffic.com/public/item/208230

   The evolution of widgets into powerful online marketing tools. Stefanie Berliant Media Coordinator A recent study by eMarketer predicts that US companies will more than double their spend on widget creation, promotion and distribution from 2007 to 2008. …

   5 days ago

2. Behavioral Targeting: A Double-Edged Sword

   http://insight.eyetraffic.com/public/item/208222

   Relevant ads targeted towards Internet users’ needs lend to high click-through rates, yet debate over its infringement upon individual privacy persists… Christine Pepin Media Coordinator With the potential audience for Internet ads exceeding two-thirds of the US population by the end of 2009, both online advertisers and web publishers are highly optimistic about greater revenues from ad inventory. …

   6 days ago

3. Google Captures Mobile Search Majority in Q1

   http://insight.eyetraffic.com/public/item/207474

   Almost mirroring its traditional search presence, Google was able to capture 61% of the total mobile search market in the first quarter of 2008...Keith Vera Account Manager Almost mirroring its traditional search presence, Google was able to capture 61% of the total mobile search market in the first quarter of 2008. …

   6 days ago

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What this blog is about

1. banners
2. behavioral targeting
3. content
4. email marketing
5. facebook
6. google
7. internet privacy
8. marketing
9. mobile
10. mobile search
11. myspace
12. online advertising
13. online marketing
14. rich media
15. search engine
16. search market share
17. social media
18. social networks
19. travel
20. viral marketing
21. e-mail
22. e-mail marketing
23. google ad planner
24. google search market share
25. measurement services industry
26. media buys
27. open rates
28. peer-to-peer sharing
29. web measurement
30. youtube