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  1. Mobile Social Networking Report

    http://insight.eyetraffic.com/public/item/203293

    eMarketer's report on Mobile Social Networking addresses several of the key issues involved in mobile social networking.Ryan Moss Research Analyst In 2007 over 82 million people worldwide used mobile devices to participate in a social network and according to predictions by eMarketer, that number is expected to steadily increase to 800 million people by 2012. …

    203 days ago
  2. E-mail Metrics Industry Averages: Who Cares?

    http://insight.eyetraffic.com/public/item/201063

    While industry averages may be helpful, they should not be the main focus, rather companies should focus on continuous improvement regardless of how they stack up to the competition.Ryan Moss Research Analyst Many e-mail marketers use industry specific metrics to measure the success of their campaigns, however there are many problems with using industry metrics for this purpose. …

    203 days ago
  3. Google Dumps Performics Search Marketing

    http://insight.eyetraffic.com/public/item/201253

    Since Google closed the acquisition of DoubleClick on March 11th, they have decided too seperate Performics' Search Marketing business unit from the organization. George Assimakopoulos Principal Manager Google decided to sell the Performics business of DoubleClick since it didn't want to be in the search-engine marketing business. …

    203 days ago