I spoke about Word of Mouth Marketing at this year's Verge Toronto - Ogilvy's digital confab for clients (thanks to Guy!). Paul Beck, Digital Strategist at Ogilvy and all around smart evangelist, delivered a great snapshot of innovative digital programs - many of them anchored in social media - in the B2B and B2C space. …
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Social Media at Verge Toronto
http://johnbell.typepad.com/weblog/2008/05/social-media-at.html -
Singapore Will Build It's Own Virtual World?
http://johnbell.typepad.com/weblog/2008/05/singapore-will.htmlThe Media Development Authority in Singapore is soliciting bids from hungry software development shops to build their own version of Second Life. MDA department chief executive Michael Yap calls it "Google Earth meets Second Life." Can't you just hear the concept meeting now? The development seems to be tied to the launch of the 2010 Youth Olympics. …
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Idea Bar #11: Exceptional Service is Not the Same as a Remarkable Service
http://johnbell.typepad.com/weblog/2008/04/idea-bar-11-exc.htmlI like nice hotels. Hotels with something special. And like almost everyone, I appreciate remarkeable experiences. I would rather talk about an interesting experience with someone than who is leading on American Idol or the books I am reading. That's probably why I keep trying boutique hotels. …
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DK » How I wish, how I wish you were here...
http://blog.dk.sgJohn Bell, head of Ogilvy PR’s global 360° Digital Influence and board member of the Word of Mouth Marketing Association (WOMMA), gave us a short introduction on Ogilvy’s Digital Influence and their Blogger Outreach Code of Ethics. It’s a great policy. Hope that all PR company will do something similar when engaging the bloggers. After the speech, it was networking session. I have the pleasure to speak to the marketing manager of several large MNC. It was a fruitful event. I
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Montreal Social Media
http://montrealsocialmedia.com/blogThe Zero Movement website the story: Not only a fake blog, but a fake community supporting Coke’s new product (The Age’s coverage) main mistake: no mention of Coke’s involvement more on the topic: Coke does it again and Coke Lies, Misleads With Fake ‘Zero’ Blog blogging business case: GM FYI blog the story: NY Times’s columnist, Thomas L. Friedman, wrote that GM is “more dangerous to America’s future” than any other
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Why The Future Of Blog Monetization & Blog Based Marketing Isn’t Ad Companies Like Nuffnang.
http://ian.onthereddot.com/2008/04/29/why-the-future-of-blog...showed me the pictures of his kids. I think his oldest was like 9 years old. And he didn’t look old enough to be a father of such a big kid. Apparently the products of NiuSkin really work. Ok. The one thing I really took away from that night was the Blogger Outreach Code of Ethics shared by John Bell. Ogilvy PR’s Blogger Outreach Code of Ethics * We reach out to bloggers because we respect your influence and feel that we might have something that is “remarkable” which could be of interest to you and/or your audience.
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:: ifocos :: » Home
http://ifocos.organd Ashoka President Diana Miller announced the investment at We Media Miami last week, and they answered some questions about it. Here are some of our live blogging team’s initial notes from that conversation, further thinking from Susan Mernit and Ogilvy’s John Bell, and here’s the formal press release. No Tags Share This
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Report: The Open Room Launches!
http://uniquefrequency.wordpress.com/2008/04/28/report-the-o...where brands and bloggers connect”. I was one of the privileged bloggers to be invited, and I have to say I had a blast. John Bell (who I had the honour of talking to for awhile) kicked it off with 12 points on the Code of Ethics for blogger outreach. Needless to say with my
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Inspiring Employee Innovation
http://www.samglenn.com/blog/?p=11the employees actually wanted to win! Quite the concept! The result? Decrease in both its workers compensation and employee turnover.- Even large corporations are getting involved with their employees. On April 17, McDonald’s hosted its Voice of McDonald’s II, an employee singing contest. While singing may be appear in the average McDonald’s worker job description, the contest does something very unique. It celebrates the employee and puts them out for the world to see! Who doesn’t want to be celebrated?
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Churbuck.com
http://www.churbuck.com/wordpressDigital Influence Mapping Project: Corporate Blogging Grown Up John Bell — he who helped us launch Lenovoblogs.com in 2006 and is now helping us with the Lenovo Olympic Blogger program, gives us a score in the company of other brands who are blogging: “The Social Score (how connected are they: 1 to 5)
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Rapid Fire - Monday, April 21
http://www.communityguy.com/1545/rapid-fire-monday-april-21/Digital Influence Mapping Project: Corporate Blogging Grown Up
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Recent Postings - Dennis McDonald's Blog
http://www.ddmcd.comthat has turned off a lot of corporate IT managers about social media in the enterprise. Fortunately, the tide is turning. Real world stories of enterprise adoption of social technologies continue to emerge; see, for example, John Bell’s recent Corporate Blogging Grows Up. Still, there’s more to “enterprise web 2.0” than outward-facing corporate blogs, even though their production always raises tricky control, privacy, and honesty issues. Howlett focuses on the corporate IT department
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Alle Bookmarks (weekly)
http://tautoko.info/2008/04/20/alle-bookmarks-weekly/Corporate Blogging Grown Up
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