Darwin,ideas and advertising
Human behaviour and how it informs marketing. My own musings based on insight from the worlds of evolutionary psychology and behavioural economics, along with 20 years experience working in advertising and a degree in evolutionary genetics.
Recent blog post
Stand for something
To 'stand for something' you need to 'stand against something'. But brands seem to struggle with this. I think it comes from the old mantra, "the customer is always right". And this makes brands and businesses operate in a particular way. Try and appeal t...11 weeks ago
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