The Measurement Standard: Blog Edition

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This is the blog edition of The Measurement Standard -- the international newsletter of public relations measurement and research published by KDPaine & Partners. Bill Paarlberg, Editor, and Katie Delahaye Paine, Publisher.

Recent blog post

  1. How To Measure Social Media -- Expressed in a Single Tweet

    Here's a preview of one of Katie Paine's upcoming Measurement Standard articles:  How to measure social media boiled down to 140 characters: Define ur goal: sales, relationship bldg, messaging; Pick tool: web metrics, survey, content anlaysis. Select benc...

    1 week ago

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