Upheavals: Mark Di Somma's blog
Thoughts and opinions on business and brands.
Recent blog post
Is your brand an option or the alternative?
By Mark Di Somma My favourite saying is “Life is not a popularity contest”. It’s a maxim easily forgotten in these days of convergence. But in my opinion it’s more true in business than anywhere, and most true in terms of how companies need to think about...18 hours ago
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