Masque

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Arts, Marketing and other Observations. Comments on marketing the arts and marketing in general. Direct response, Internet marketing, content and customer management and analytics, as well as various events and exhibitions are all fair game.

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Recent blog post

  1. Take the dullness out of databases

    Image via Wikipedia We know databases aren’t very sexy. But we also know they are integral to the smooth running of an arts organisation. And a good database can make the difference between a very successful arts organisation and one that’s struggling to ...

    105 weeks ago

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