Data & Mash
I started it so that I could show how much we know about sales and marketing software, to counteract all the marketing-driven nonsense on the web, to share our predictions about the future and hopefully make people think further ahead, and to counteract the nonsense that the software vendors' marketers tend to push out.
Recent blog post
Do you know which user requirements to ignore?
In CRM projects, you must talk to and involve the end users and understand their requirements, it’s necessary and also considerate to do so. It’s best not to impose a system on them and you should build a system that works for them but there is a lot of i...148 weeks ago
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