McCafferty and Company: Intelligence Report

The McCafferty and Company Intelligence Report is a weekly blog written from the perspective of John McCafferty, President and Creative Director of the Louisville-based advertising agency, McCafferty and Company. John will draw on his 28+ years of experience as an agency principal with entries that are designed to generate conversation among marketing and advertising professionals and those who have a keen interest in the industry. From tried and true theories of design, to new and emerging technologies of social marketing, the Intelligence Report will weigh in with industry news, facts and data, and well-informed opinions. We invite you to not only follow the blog, but to let us know your thoughts in the comments section – this is an open dialog and we are interested in what you have to say.