McCafferty and Company: Intelligence Report
The McCafferty and Company Intelligence Report is a weekly blog written from the perspective of John McCafferty, President and Creative Director of the Louisville-based advertising agency, McCafferty and Company. John will draw on his 28+ years of experience as an agency principal with entries that are designed to generate conversation among marketing and advertising professionals and those who have a keen interest in the industry. From tried and true theories of design, to new and emerging technologies of social marketing, the Intelligence Report will weigh in with industry news, facts and data, and well-informed opinions. We invite you to not only follow the blog, but to let us know your thoughts in the comments section – this is an open dialog and we are interested in what you have to say.
Recent blog post
Drinking from the fire hose.
Lately I have been paying particular attention to the relationship between the speed at which technology changes versus the average person’s ability to comprehend (or care) and this quote sort of summed it up: “I have always wished that my computer would ...109 weeks ago
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