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Post-click marketing techniques for improving online retail KPIs like conversion rates, average order value, and revenue. Ranges from CRM to metrics, personalization to offers, promotions, custom messaging and analytics. With a side order of humor.
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Recent blog post

  1. The Marketing Wisdom of the Late Sy Syms

    When Sy Syms died last month at the age of 85, the world of consumer retailing lost a true pioneer. Fortunately for us consumers, the chain of clothing stores he created lives on, as does the slogan that encapsulated his attitude to...

    1 day ago

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