New Traditionalist / Ian Thomas
I’m a brand communications consultant and a director of London-based communications consultancy MRM. I help people join the dots of their marketing communications activity in order to create sustainable brand reputations. In recent years, I’ve worked in financial services businesses and prior to that with Audi, Tissot, TGI Friday’s and Jewson. Although it is work-related, it’s my personal blog about challenge, change and new traditions in brand communications. So the opinions I express here don’t necessarily reflect those of my colleagues at MRM or of their clients.
Recent blog post
Why Starbucks is crafting the perfect branded blend
Starbucks. Now there’s a business that knows where it’s going. The latest evolution of its brand visual identity — revealed late yesterday evening (as far as the UK is concerned, that is) — is the kind of project I really admire. Not just because I like t...152 weeks ago
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