My podcast interview with Frank Ellison of Comcast Customer Outreach was recently posted on the Society for New Communications Research website. The podcast forms the basis of a case study for the society's research study, "Exploring the Link Between Customer Care & Brand Reputation in the Age of Social Media, which was sponsored by Nuance Customer Care Solutions. …
Blogs / PR Communications
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My SNCR Podcast Interview With Comcast’s Frank Ellison
http://pr.typepad.com/pr_communications/2008/05/my-sncr-podcast.html -
Google & SUN Microsystems Blog Reviews
http://pr.typepad.com/pr_communications/2008/05/google-sun-micr.htmlLots of blog reviews this last week, in addition to the three I mentioned earlier in the week, we have two more from the PR students out in Oregon! Nigel Vanderford reviews the CEO of SUN Microsystem's blog, Jonathan Schwartz. Nigel gave Jonathan's blog high marks, 68 out of 80. …
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Are Media Database Companies Complicit In PR Spamming?
http://pr.typepad.com/pr_communications/2008/05/are-media-datab.htmlNOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com The blogosphere has been abuzz this week here and in other places about Gina Trapani's PR Spammers wiki and the blacklisting of public relations professionals and firms. …
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27 Resources for Evaluating Blogging ROI
http://www.komarketingassociates.com/blog/27-resources-for-e...PR professionals) of large-company corporate blogs - check out the Fortune 500 Business Blogging Wiki - a list of Fortune 500 company blogs and links to reviews of many of the blogs, including reviews of: AMD, John Cass Delta Airlines, Richard Young eBay’s Developers Program Blog, Alison Nicole Grise McDonald’s, Laura Spencer Sun Microsystems, Nigel Vanderford 27) For those of you interested in how individual bloggers are generating income
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Blogger relations tip: Check the blog before you press send
http://getgood.typepad.com/getgood_strategic_marketi/2008/05...John Cass and Jason Falls, reminded me of one of my personal cardinal rules of blogger relations. No matter how well you know the blogger or love the blog, it's next to impossible to read every day, every post. No one expects that you will. But, if you are
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Blogger relations tip: Check the blog before you press send
http://getgood.typepad.com/getgood_strategic_marketi/2008/05...John Cass and Jason Falls, reminded me of one of my personal cardinal rules of blogger relations. No matter how well you know the blogger or love the blog, it's next to impossible to read every day, every post. No one expects that you will. But, if you are
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Where I stand on blacklists
http://canuckflack.com/2008/05/14/where-i-stand-on-blacklist...atabase providers
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PR Star (and Other PR Blog Jots)
http://mediabullseye.com/mb/2008/05/pr-star-and-other-pr-blo...even harder to put value on the notion of prime time, as the world shifts beneath their feet. Prime Time is really all about the Consumer choosing when (and what) they watch. This could be at any given time of the day, or any given day of the week." Databases and PR Spam PR Communications John Cass and Jason Falls go behind the scenes of the ruckus caused by Gina Trapani of Lifehacker earlier this week. They interview sources at Cision, which admits its mistake of publishing Trapani's personal email address in its
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The Ticker: Pitches, Databases and Branding
http://www.mediabistro.com/prnewser/news/the_ticker_pitches_...CrunchGear: The boldest PR pitch of the day PR Communications: Are Media Database Companies Complicit In PR Spamming? Chris Garrett: Building Your Online Brand With Social Media Tools FishbowlNY: Bonnie Fuller to Announce New 'Media' Venture 'Shortly' PRWeek: NBC's entree may bolster local networks New Career Opportunities Daily: The
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The new face of public relations
http://propr.ca/index.php/2008/the-new-face-of-public-relati.... Richard Binhammer has been one of Dell’s most high profile people in the blogosphere since mid-2006. He is part of the conversation through his personal blog , direct outreach to bloggers , Twitter and real world presentations . And he does this with transparency and authenticity. The corporate spokesperson becomes a real person - and our trust increases because of this. And that’s the template for the new PR practitioner.
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Se le aziende entrano nelle conversazioni (Enterprise Conversations Blues)
http://pr-blues.blogspot.com/2008/05/se-le-aziende-entrano-n...John Cass
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El Cluetrain Manifesto se acerca a su decimo aniversario.
http://texting.wordpress.com/2008/05/13/el-manifesto-cluetra...Rick Levine escribieron en 1999 y del que publicaron un año despues el libro ‘The Cluetrain Manifesto: The end of business as usual‘ (que puede leerse gratis en esta dirección). Aprovechando que nos acercamos al decimo aniversario del manifesto, Jhon Cass circuló en Marzo un meme que plantea 5 preguntas sobre el manifesto y que tras pasar por Richard Binhammer y Mack Collier, Juan A.R. Gamero ha recuperado y recirculado en España, reduciendo las preguntas a dos.
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Coffee Break
http://www.businessandblogging.com/coffee-break-17/how to pitch a blogger properly and how not to conduct blogger relations. If your business wants to tap into the power and influence of blogs, these two posts are must-reads. John Cass over at PR Communications has been analyzing the review results posted on the Fortune 500 Business Blogging Wiki. While it turns it that most reviewed Fortune 500 blogs are above average, there is still room for improvement. Read his analysis to find out where most corporate blogs need some additional work.
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