Pragmatic Creativity

Pragmatic Creativity is a collection of thoughts, ramblings, reasonings, and difficult lessons discovered along the path of the 20-year creative career of Kevin Breeding. Kevin serves as Executive Creative Director for Bigham Agency, Inc. (www.BighamAgency.com); An advertising, marketing, and communication agency for commercial and non-profit organizations. Previously, Kevin spent seven years in business consulting through Creative Strategy Associates, as well as being a partner at Hutchinson Group, LLC, a Washington D.C. consulting firm founded by former Homeland Security Under-Secretary, Asa Hutchinson. Kevin also served as Director of Advertising, Wal-Mart Stores, Inc., International Division. This role allowed for work in 53 countries, with marketing and advertising campaigns in eight countries, six languages, and multiple currencies. Kevin believes that outstanding creative is more than just pretty pictures and catchy tag lines; it has to work and deliver the desired result – anything less, is j