THE DIGITAL BLUR
The Digital Blur is a blog by Jason Heller, a digital media executive, thought leader, public speaker and author. The The Digital Blur focuses on the changing dynamics of existing and emerging digital channels and what it means for marketers.
Recent blog post
Big data leaders have data driven DNA
McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest ...4 weeks ago
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