THE DIGITAL BLUR
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http://thedigitalblur.com The Digital Blur is a blog by Jason Heller, a digital media executive, thought leader, public speaker and author. The The Digital Blur focuses on the changing dynamics of existing and emerging digital channels and what it means for marketers. |
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Recent blog post
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Big data leaders have data driven DNA
McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest ...
4 weeks ago
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