Think Brand First by Dannielle Blumenthal
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http://thinkbrandfirst.blogspot.com Dr. Blumenthal uses branding as a tool for optimizing all aspects of the organization. Her work has been featured at The Customer Collective, Brazen Careerist, Personal Branding TV, GovLoop.com, Governing People, and more. A writer and lecturer in the field of branding, she has authored dozens of publications, most recently Beyond Brand Transparency (2011). All opinions are her own. |
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