Strategic Propositions Blog
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http://valueprop.com/blog Observations on smart and not-so-smart marketing and why it should matter to growing companies. Created by acclaimed author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets. “If you want to connect to your customers and stand out from the rest of the pack, follow Palomino’s proven formula.” —David Meerman Scott, Bestselling author of The New Rules of Marketing and PR “Value Prop… is a guidebook that shows how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain.” —Michael Treacy, Treacy & Company Inc., co-author, The Discipline of Market Leaders and author, Double-Digit Growth |
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Recent blog post
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Caine’s Arcade: The Power of Social Media, Human Interest, and a Cute Kid
Please tell me you’ve seen the Caine’s Arcade video. If you haven’t, don’t waste another minute – check it out here: Caine is a kid with true entrepreneurial spirit, who spent his summer building an arcade out of cardboard boxes in his dad’s auto parts sh...
2 days ago
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