Web Personas of Peter Chang
This blog records my thoughts, observations, and research through my online journey. While I have worked in the industry for several years, I have only recently started blogging and putting down everything that I have learned in writing. My blog covers various topics about internet marketing, web and social media analytics, as well as online marketing personas, with the mindset of creating best practices for internet marketing through constant measurement and testing. In writing about marketing, I am a strong believer of frameworks and models, and I will frequently utilize them to describe the concepts explained in my writing.
Recent blog post
Scoping Out Social Media Marketing with the Paid, Owned, Earned Media Framework
Social media has been grabbing the attention of everyone for several years now; Facebook, Twitter, and LinkedIn are popular social media platforms that have all become household names. With such enormous scale, everyone easily recognizes its potential for...104 weeks ago
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